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MIAMI INTERNET MARKETING CONSULTANT

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Author Archives: Jamie Gilpin

Build out your packing list: Preparing for the 2023 marketing journey

23 Jan

When we countdown to midnight, break out our noisemakers and sing “Auld Lang Syne,” it symbolizes a new beginning. And as marketing leaders, it’s our job to decide where that beginning will take us—and how we’re going to get there. … Read More »

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Going beyond marketing: Why social matters across your entire business

3 Nov

Social is more than just posts, likes and comments. It’s an extension of our world with opportunities for communication, discovery, collaboration and connection. As people and platforms continue to evolve, your business’s approach to social should as well. Social media … Read More »

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Working in the metaverse: Virtual reality brings real-world engagement

23 Aug

Over the past few years, plenty of us have become accustomed to remote or hybrid work. The shift led to monumental changes in the way we connect in our roles and with our team. But even with the experience we’ve … Read More »

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What the current talk about talent misses: How internal recruiting can fix your hiring problem

25 May

There’s a lot of conversation about the tight talent market right now. And rightfully so. Social media marketers report finding qualified talent as their biggest concern, according to our latest research. Social media teams aren’t the only ones feeling the … Read More »

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Abide the rule of 78: Crush your Q1 marketing plan for stronger results year-round

11 Jan

As someone who started out carrying a quota in sales, the rule of 78 has lived rent-free in my subconscious for most of my career. For a great year, you have to start strong. The rule of 78 is a … Read More »

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To see marketing differently, we need to turn the spotlight on social

29 Apr

The marketing department used to be the mouth of an organization—developing content and communicating messages to support sales. I think back to when I started in the field and my role was all about creating one-sheets, building presentation decks, planning … Read More »

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Recent Posts

  • How social media consistency drives business results
  • How to manage multiple social media accounts
  • How to define and reach your target audience on social media
  • 8 guidelines to make social media posts more accessible
  • The Myth of Recession-Proof B2B Marketing & 3 Things To Do Instead

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