Author Archives: Carly Hill

You know it, your brand loves it, you’ve lost hours scrolling on it. With more than one billion active users, TikTok has changed the social media game. And with brands on TikTok proving its value as a business tool, it’s … Read More »

As a marketer, you’ve probably heard, read or typed “click link in bio” at least once. It’s become synonymous with Instagram—and also very memeable. But your bio link is also a secret superpower. And by using a link in bio … Read More »

It goes without saying that the world of work has changed. Remote work is in, and the days of the invisible C-suite are out. And with new data revealing that the majority of people expect CEOs to be the face … Read More »

“Have you seen this video?” Whether it’s used as an icebreaker with new friends or as a way to bond with besties, it’s a question we’ve all heard, or asked. People share video with friends twice as much as any … Read More »

What happens on social media does not stay on social media. Single Tweets and community conversations impact the real world—from influencing what film gets honored at the Oscars, to causing a 2500% increase in app downloads. But its ability to … Read More »

The human element of the workplace has never been more important—even in our remote world. In 2021, 86% of employees said company culture was important to them. But with 57% of knowledge workers open to job searching, how do you … Read More »

Gone are the days of the Times New Roman, stark resume. Now, in some fields at least, there’s more room for creativity and personality in these one-sheeters—cue a collective sigh of relief for anyone creating a social media resume. When … Read More »

When it comes to social media, video is king, queen and the entire royal court. After all, who hasn’t lost two hours scrolling the infinite feed? Video has exploded in popularity on social media. People are twice as likely to … Read More »

Do you have what it takes to be a social media consultant? Amid “the Great Resignation,” with 56% of non-freelancers saying they’re likely to freelance in the future, it’s a good time to explore this career path. But if you’re … Read More »

While your 2022 New Year’s resolution probably wasn’t “do a LinkedIn audit,” now is a great time to say “new year, new me” with your company profile. It may be the world’s largest professional network, but LinkedIn is much more … Read More »