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Author Archives: Caitlin Burgess

Break Free B2B Season 1 Wrap Up: Top Insights from the Marketing Industry’s Best and Brightest

6 Feb

Three different hosts, 19 jam-packed episodes, 20 incredible guests—countless amazing insights gained. TopRank Marketing’s inaugural season of Break Free B2B, a video podcast series featuring the expertise, experiences, and advice of diverse marketing minds, is officially wrapped.  With the goal … Read More »

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Break Free B2B Series: Margaret Magnarelli on the Psychology of Trust for Better Content Marketing

30 Jan

Trust in marketing—how to build it and how to wield it for good—needs to be top of mind for every modern marketer. Why? Because nearly every decision people make, especially when it comes to purchasing decisions, has an element of … Read More »

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Break Free B2B Series: Zari Venhaus on How to Scoot Your Way to Martech Transformation Through Storytelling

7 Jan

When it comes to securing buy-in from key stakeholders for marketing technology investments, are you preparing to deliver a pitch or to woo your audience through story? According to Zari Venhaus, Director of Corporate Marketing Communications at Eaton, the latter … Read More »

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From Ours to Yours, Happy Holidays, Marketers!

25 Dec

The snow is falling, fires are crackling, and the scents of pine and cinnamon fill the air. That’s right: It’s the most wonderful time of the year, marketers. It’s a time of celebration and reflection. 2019 was a magical year … Read More »

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Break Free B2B Series: Tom Treanor on Perfecting B2B Marketing Personalization

19 Dec

In any conversation about customer experience, the topic of personalization is bound to come up. After all, 91% of customers are more likely to shop with brands who recognize, remember, and provide relevant offers and recommendations.  However, personalization isn’t as … Read More »

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Break Free B2B Series: CMI’s Stephanie Stahl on Data-Driven Event Planning and Promotion

17 Dec

Planning events isn’t easy. Heck, scheduling a meeting with a small group of colleagues can be an exercise in strategy and patience. Now imagine if you were responsible for creating the preeminent educational experience for 4,000+ content marketers, featuring 225 … Read More »

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Break Free B2B Series: Maliha Aqeel on How to Ace B2B Company Culture

12 Dec

Maliha Aqeel, Assistant Director of Brand, Marketing and Communications at Ernst & Young, is known for being a staunch advocate of the three C’s that drive brands: content, customer, and culture. But when Maliha sat down with TopRank Marketing’s Joshua … Read More »

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Break Free B2B Series: Jon Miller on How ABM Can Help Marketers Keep Their ‘Ship’ Together

5 Dec

Do you know that account-based marketing (ABM) is like spearfishing? Or that effective ABM requires sales and marketing departments to act like a unified soccer team? Or have you heard that some say B2B marketing may be heading for a … Read More »

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Our Top B2B Content Marketing Trends & Predictions for 2020

2 Dec

Well, B2B marketers, it’s that time of year again. The holiday season is in full swing. The countdown to a new year and a new decade has begun. And of course, we’re all channeling our psychic powers, hoping to uncover … Read More »

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Grateful and Glad: What the TopRank Marketing Team is Most Thankful For

28 Nov

For centuries, American families and friends have come together on Thanksgiving Day to feast and give thanks for all of life’s beautiful gifts. But I’ve said it once, and I’ll say it again—Thanksgiving isn’t limited to one day in the … Read More »

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Recent Posts

  • B2B Marketing News: Top B2B Marketing & Sales Consolidation Obstacles, Twitter’s Branded Likes, Video Spending Soars, & Google’s New Page Experience Features
  • Sprout on Sprout: How to communicate social media marketing priorities to outside stakeholders
  • How to Analyze Competitors on Instagram to Reach Your Goals
  • How to go live on TikTok and engage your followers
  • Press Play: How Marketers Who Invest in B2B Video Earn Greater ROI

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