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Author Archives: Brent Barnhart

Social listening: Your launchpad to success on social media

5 Jan

Be honest: do you consider yourself to be a good listener? As individuals, we understand the importance of active listening and clear communication. But what about listening to your brand’s audience? With social listening, you can finally know exactly what … Read More »

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Social media and mental health: how to find a healthy balance

13 Dec

The link between social media and mental health is well-documented. We know there are pros and cons of social media use, but it’s important to remember there is a human working hard on the social accounts of your favorite brands. … Read More »

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Get more Instagram followers with these 10 tips to grow your real audience

7 Dec

Instagram is the foundation of so many brands’ social presence. The platform is proven to drive traffic, support sales and engage customers. And that’s why 59% of marketers plan to up their investment in Instagram this year. But if you’re not … Read More »

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Social media and politics: why it matters + 10 tips for campaigns

2 Nov

Like it or not, social media and politics are inseparable. That’s because so much political discourse happens on platforms like Twitter. Over half of the US consumes political news via social. Debates. Fundraising and fact-checking. News and results. With social media serving … Read More »

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International marketing: The complete guide to going global

31 Oct

In a time when the majority of the global population uses the internet, geographic borders shouldn’t hold back your growth. Total global e-commerce retail sales will reach $6.1 trillion in 2023. So if you’re looking at ways to expand your … Read More »

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Instagram analytics: How to analyze and use your data

6 Oct

Are you up-to-date on your Instagram analytics? Because the network is regularly rolling out updates to help you own your data. And crunching those numbers should be a top priority for brands and marketers alike. In fact, a staggering 60% … Read More »

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LinkedIn Marketing: How to use it and 5 tips to improve your strategy

31 Aug

It’s no secret that LinkedIn is the go-to network for B2B brands. And recent social media demographics highlight the platform’s growing (and high-earning!) user base. But as more professionals flock to the platform, standing out from the crowd is a … Read More »

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How to make money on YouTube (and what creators should expect)

23 Aug

Trying to figure out how to make money on YouTube? Because there’s a big window of opportunity for monetizing videos.   Recent YouTube stats prove just how dedicated the platform’s base is. Viewers are logging in daily and watching hours … Read More »

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10 social media monitoring tools to inform your campaigns

17 Aug

Is it time to step up your social media monitoring? With so many networks and interactions across social media, tracking your engagement data can be tricky. Thing is, those engagements are invaluable to your brand. According to the Sprout Social … Read More »

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10 YouTube tools to help you grow your audience faster

8 Aug

Looking for YouTube tools? Good! Because as the platform continues to boom, brands can use all the help they can get when it comes to gaining more viewers. But despite how competitive YouTube is, there’s plenty of attention to go … Read More »

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Recent Posts

  • Referral marketing: What it is and how to use it successfully
  • The components of a successful social media calendar template
  • How strategy frameworks can help your brand stay relevant
  • B2B Marketers on the Move: Elevating Top Marketing Talent in New Leadership Roles
  • YouTube SEO: Strategies to optimize your videos for search

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