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Author Archives: Anne Leuman

5 Olympic Lessons for Marketing Project Managers

3 Aug

Shattered world records. Nail-biting competition. Limitless sportsmanship. The Olympic Games are a sight to behold. via GIPHY While we had to wait a little longer for the 2020 Tokyo Olympics, they’re still captivating audiences with competition that pushes the limits … Read More »

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5 Common Barriers to Marketing Project Management & How to Overcome Them

15 Jun

As a marketer, you know how important projects are. They’re your course to success. Your path to excellence. A plan of action. You also know just how out of sorts projects can get. Without successful marketing project management, timelines may … Read More »

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7 B2B Content Marketing Tactics For Long Term Success

20 Aug

I have an important question for you: Athlete A runs a marathon in under 3 hours. Athlete B runs a 40-yard dash in under 5 seconds. Which athlete is more impressive to you? Athlete A can run the distance, but … Read More »

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10 Inspiring B2B Marketers Who Spark Greatness

21 Jul

In the Oxford English Dictionary, the word inspiration is defined as “the process of being mentally stimulated to do or feel something, especially to do something creative.” As B2B marketers working in unprecedented times, wouldn’t it be nice to be … Read More »

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Project Management FAQ: Top Questions B2B Marketers Ask About Projects and Process

11 Jun

What is every B2B marketer’s favorite word? Process.  Okay, I’m kidding. For people who live and work in a creative field like B2B marketing, process has a little bit of a reputation. A reputation for stifling the creative process with … Read More »

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5 Project Management Tips for Adrift Remote Marketing Teams

14 May

“WILSON!” “Wilson, I’m sorry!” via GIPHY Work, lately, feels a little like being a castaway. Isolating yourself. Dreaming of the past. Trusting in technology — however advanced or primitive — to get us through. And work could stay this way … Read More »

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5 Examples of Effective B2B Content Marketing in Times of Crisis

30 Apr

There has been no greater disruption to business in the modern era than the COVID-19 pandemic. For many, it seems as though the world has stopped turning. For marketers, it seems as though now is the worst time to try … Read More »

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A Well-Oiled Machine: Why Every B2B Marketing Team Needs Marketing Operations

26 Mar

What makes a B2B marketing campaign great? Is it a creative theme that catches your attention? Is it the insightful expertise featured within? Is it the number of leads it produced? Answer: it’s all of those things and more. Great … Read More »

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Smooth Sailing: Our Guide to Effective Project Management for B2B Marketers

17 Mar

What does the word “work” mean to you? A dictionary would tell you that work is, “activity involving mental or physical effort done in order to achieve a purpose or result,” or maybe, “a task or tasks to be undertaken; … Read More »

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What Is B2B Influencer Marketing in 2020? Change Is Coming

10 Mar

You already know what B2B influencer marketing is. It is “the practice of a B2B brand engaging internal and industry experts with active networks to help achieve measurable business goals.” But how is that changing in 2020 with social media … Read More »

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Recent Posts

  • B2B Marketing News: Top B2B Marketing & Sales Consolidation Obstacles, Twitter’s Branded Likes, Video Spending Soars, & Google’s New Page Experience Features
  • Sprout on Sprout: How to communicate social media marketing priorities to outside stakeholders
  • How to Analyze Competitors on Instagram to Reach Your Goals
  • How to go live on TikTok and engage your followers
  • Press Play: How Marketers Who Invest in B2B Video Earn Greater ROI

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