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Author Archives: Anne Leuman

7 B2B Content Marketing Tactics For Long Term Success

20 Aug

I have an important question for you: Athlete A runs a marathon in under 3 hours. Athlete B runs a 40-yard dash in under 5 seconds. Which athlete is more impressive to you? Athlete A can run the distance, but … Read More »

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10 Inspiring B2B Marketers Who Spark Greatness

21 Jul

In the Oxford English Dictionary, the word inspiration is defined as “the process of being mentally stimulated to do or feel something, especially to do something creative.” As B2B marketers working in unprecedented times, wouldn’t it be nice to be … Read More »

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Project Management FAQ: Top Questions B2B Marketers Ask About Projects and Process

11 Jun

What is every B2B marketer’s favorite word? Process.  Okay, I’m kidding. For people who live and work in a creative field like B2B marketing, process has a little bit of a reputation. A reputation for stifling the creative process with … Read More »

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5 Project Management Tips for Adrift Remote Marketing Teams

14 May

“WILSON!” “Wilson, I’m sorry!” via GIPHY Work, lately, feels a little like being a castaway. Isolating yourself. Dreaming of the past. Trusting in technology — however advanced or primitive — to get us through. And work could stay this way … Read More »

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5 Examples of Effective B2B Content Marketing in Times of Crisis

30 Apr

There has been no greater disruption to business in the modern era than the COVID-19 pandemic. For many, it seems as though the world has stopped turning. For marketers, it seems as though now is the worst time to try … Read More »

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A Well-Oiled Machine: Why Every B2B Marketing Team Needs Marketing Operations

26 Mar

What makes a B2B marketing campaign great? Is it a creative theme that catches your attention? Is it the insightful expertise featured within? Is it the number of leads it produced? Answer: it’s all of those things and more. Great … Read More »

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Smooth Sailing: Our Guide to Effective Project Management for B2B Marketers

17 Mar

What does the word “work” mean to you? A dictionary would tell you that work is, “activity involving mental or physical effort done in order to achieve a purpose or result,” or maybe, “a task or tasks to be undertaken; … Read More »

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What Is B2B Influencer Marketing in 2020? Change Is Coming

10 Mar

You already know what B2B influencer marketing is. It is “the practice of a B2B brand engaging internal and industry experts with active networks to help achieve measurable business goals.” But how is that changing in 2020 with social media … Read More »

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4 Questions to Drive More Productive Marketing Meetings

20 Feb

Allow me to paint a picture. SCENE INTERIOR – OFFICE The CAMERA pans to a worker, furiously typing on their computer. Headphones on. The keys CLACK with productivity until– — A LOUD CHIME rings out. The CAMERA zooms slowly to … Read More »

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Digital Marketing News: More Facebook Stories Updates, CCPA Shakes Up the Ad Industry, GDPR Compliance in the U.S. & More

11 Oct

Image Credit: Marketing Land Facebook Unveils New CTA for Brand StoriesFacebook has been hot on the Stories train and shows no signs of stopping with their latest update. With their recent update to Stories, users can now send messages to … Read More »

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  • B2B Marketing News: Trust in 2021, Top Content Marketing Goals, Twitter Alternative, Cookieless Targeting
  • The greatest hits: Repurposing your best content for social media
  • How to use social listening to improve your marketing messaging
  • 4 overlooked B2B market research methods for understanding your customers
  • 5 Inspiring Reasons For B2B Marketing Optimism in 2021

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