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Monthly Archives: February 2023

LinkedIn statistics for marketers in 2023

28 Feb

When it comes to professional and B2B marketing, LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. These LinkedIn stats will … Read More »

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Creating Women’s History Month social media ideas that resonate

27 Feb

March represents a lot of things. For some, it’s time to shake off the last bit of winter and welcome spring into their lives. For others, it’s all about the green top hats and Irish jigs of Saint Patrick’s Day. … Read More »

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12 Can’t-Miss Sessions at 2023’s B2B Marketing Exchange Conference #B2BMX

27 Feb

This week, the annual B2B Marketing Exchange (#B2BMX) conference kicks off in Scottsdale, Arizona, and if the promise of sunshine wasn’t enough, the speaker lineup has me radiating with excitement.  This is my first B2BMX and I’m hoping to run … Read More »

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5 Ways ChatGPT Will Change the Future of B2B Content Marketing

27 Feb

If you haven’t heard the jokes yet, you will. ChatGPT is the terminator, and all of us content marketers are Sarah Connor. It’s only a matter of time before the evil machines seize our jobs out from under us and … Read More »

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B2BMX Speaker Spotlight: Jeff Marcoux on B2B Go To Market (GTM) Disruption

24 Feb

Our B2B Marketing Exchange Speaker Spotlight is back with none other than Jeff Marcoux, CMO at Bombora, a provider of Intent data for B2B sales and marketing. With a conference theme of Performance Plus, Jeff is a great choice for … Read More »

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Elevate B2B Marketing News: Social Engagements Hit New Low, Gen Z B2B Buyer Study, Bing’s New AI Image Creator, & Marketing’s Rising Importance

24 Feb

Millennial and Gen Z B2B buyers are many and demanding online [Report]64 percent of business buyers are in the millennial and Gen Z demographic, with the B2B buyers in these groups more likely to express dissatisfaction relating to purchase experiences … Read More »

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Social media for strategic communications: 4 ways to strengthen your brand narrative

23 Feb

Over the past few years, corporate communications has undergone quite the makeover. Today’s always-on digital world has drastically increased the work it takes to craft a memorable brand narrative. When it comes to standing out, social media for strategic communications … Read More »

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How to run and measure social media experiments

22 Feb

You already know that social moves fast. What worked for your brand a few months ago may not be relevant today. This is why social media managers thrive when they embrace a mindset of continual learning and development. Improving your … Read More »

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The impact of social media across every part of your business

22 Feb

Social media isn’t just a digital billboard for your brand: It’s a portal to direct connection with your ideal customers and a pathway to powerful insights. From customer care to research to recruitment efforts, the impact of social media extends … Read More »

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B2BMX Speaker Spotlight: Pam Didner on Artificial Intelligence Impact on B2B Marketing

22 Feb

Where do B2B Marketers go for up to date information, great networking and insights on what’s working in B2B Marketing? B2BMX is definitely on the list of events where business marketing professionals find what they need to succeed in the … Read More »

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