Monthly Archives: December 2022

5 Major Takeaways From This Year’s ANA B-to-B Marketing Virtual Conference B2B marketers can achieve market share expansion and greater outcomes when they focus on a broader reach, while a connection between data and creativity builds more emotional connectivity — … Read More »

When you hear the phrase “work smarter, not harder,” what comes to mind? Is it ways you could automate processes? Breaking down silos at your company? Promoting seamless cross-functional collaboration? If you answered yes, your current project management strategies and … Read More »

You did it. You built your brand into one that consumers love and trust. You might be thinking the ride is smooth sailing from here, but the work is just beginning. Now you have to maintain the momentum and manage … Read More »

Over the past few years aka “the Covid years” the role of influence in B2B marketing has grown significantly. Our 2022 research report, The State of B2B Influencer Marketing, reported that 85% of B2B marketers believe that interest in working … Read More »

What were the top B2B content marketing articles that published on the TopRank Marketing blog this year? Content encompasses nearly everything we read, watch, or listen to, and as our CEO Lee Odden said years ago, it also represents a … Read More »

Search marketing has elevated and grown in numerous ways throughout 2022. At each of the shifts and changes in the search marketing landscape along the way, we’ve done our best to not only cover each twist and turn, but to … Read More »

Changes to California’s Privacy Law Will Affect B2B Brands When B2B exemptions to the California Consumer Privacy Act (CCPA) end in January 2023, privacy notices when engaging leads and other changes will be required for compliance with the California law, … Read More »

As 2022 comes to a close, we’re looking back on our own year in social at Sprout. Like most social media teams, we’re taking stock of what went well with our social media marketing and what we can improve on … Read More »

Facebook commands a massive user base and is still the largest social network. The latest Facebook stats show that the platform currently boasts 2.89 billion monthly active users. That’s 2.89 billion users you could miss out on reaching if you … Read More »

Let’s cut to the chase: It’s not organic vs. paid social media—it’s organic and paid social media. As social becomes even more of a pay-to-play game, “organic social is dead” has become a popular catchphrase for marketing thought leaders. While … Read More »