Monthly Archives: November 2022

Last month, we introduced our all new podcast, Elevate B2B, with the goal of elevating the B2B industry. The show features conversations that inform, include and inspire the best of B2B marketing. Each episode will feature insights from a B2B … Read More »

There is no denying that content creators have shifted the world of social media and marketing. The creator economy is booming and as more brands seek out partnerships for their social media networks, marketers need to understand how to remain … Read More »

As B2B marketers around the world embrace the holiday season and the push to 2023, the B2B marketing industry continues to offer growth and shifts that sometimes happen so fast that they are difficult to fully appreciate. For more than … Read More »

Email marketing is one of the best ways to communicate with your customers. It can help you nurture leads, raise brand awareness and sell your products. But the large user base is not the only reason marketers love email. In … Read More »

When you think of brands on social media, which come to mind first? Wendy’s buzz-worthy sarcasm? Dove’s inspiring Real Beauty campaigns? Sprout’s TikTok? (Hint hint.) People don’t remember brands or sales-y content—they remember stories. And great brand marketing on social … Read More »

You’ve probably thought long and hard about your brand’s look, personality and voice. But what about its role in society? According to The Sprout Social Index™ 2022, company alignment with personal values is 74% more important to consumers today than … Read More »

Stories have become as synonymous with Instagram as the term “link in bio.” And their popularity speaks for itself. If you haven’t refreshed your Instagram story ideas in a bit, this is your sign to do so. Instagram stories are … Read More »

How can B2B marketers put the old adage of focusing on what you can control to the best use, and why will 2023 be an important year to boost efficiency with better focus? We’ve all heard the saying that it’s … Read More »

The Top 50 B2B Marketplaces: A New Ranking B2B marketplaces have raised more than $1.7 billion during the first nine months of 2021, with Faire, Joor, and Indigo AG topping the list of B2B marketplace startups, according to newly-released report … Read More »

Quick thought experiment: when I say jobs, thought leadership and networking, what social platform comes to mind? I’m willing to bet it’s LinkedIn. As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new … Read More »