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Monthly Archives: August 2022

LinkedIn Marketing: How to use it and 5 tips to improve your strategy

31 Aug

It’s no secret that LinkedIn is the go-to network for B2B brands. And recent social media demographics highlight the platform’s growing (and high-earning!) user base. But as more professionals flock to the platform, standing out from the crowd is a … Read More »

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17 social media management tips for productivity and organization

31 Aug

Managing social media means you need a variety of skills to become successful. You have to juggle multiple plates and wear several hats, from content ideation to video production—basically, you have a lot to handle. Here are 17 social media … Read More »

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Life Lessons: What B2B Marketers Can Learn From Marathon Running

31 Aug

What can B2B marketers learn from marathon running? Even if you’ve never run a step and have no plans to, there are powerful lessons we can all learn from marathon running that significantly align with successful B2B marketing. I’ve been … Read More »

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10 Facebook Analytics Tools to Measure Your Marketing Success

30 Aug

Having access to the right Facebook analytics tools is key to marketing success. If you’re not monitoring your performance, you’re marketing blindly. With a Facebook analytics tool, you’re able to look into your audience’s demographics, your posts’ performance, your ads’ … Read More »

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Is a Discord community right for your brand?

30 Aug

Discord is the future of online communities. Traditionally associated with gamers, the platform has gone mainstream. Today the seven year-old company has grown to more than 300 million registered users. This adoption of Discord is part of a much broader … Read More »

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Lessons learned as an entry-level software engineer

30 Aug

If you asked me a year ago what a software engineer did, I would have said something along the lines of “solving problems through code.” It’s a simple answer that points to how the work we produce is evaluated. For … Read More »

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9 Twitter analytics tools to amplify your strategy

29 Aug

If you’re investing time and resources into your Twitter marketing strategy, you need to know that your efforts are paying off. And the best way to do this by using Twitter analytics tools. While Twitter has its own built-in analytics … Read More »

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What is a social media content creator and when should you hire one?

29 Aug

We are officially in the era of the social media content creator. What was once a hobby is now a bonafide career path. Brands of all sizes and industries want in on the creator economy, creating new functions within social … Read More »

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Mental Health in Marketing: 4 Communication Tips for Neurodivergent Marketers

29 Aug

The world isn’t a one-size-fits-all place. Embracing diversity of experience, thought, and perspective is a practice we’re seeing grow throughout our industry and those adjacent to it. There’s no longer just one image of what a “professional” looks – or … Read More »

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B2B Marketing News: Thought Leadership Connections, Google’s People-First Search Update, Digital Ad Revenue Climbs, & YouTube’s New Podcast Site

26 Aug

Digital Advertising Hits $189 Billion In 2021, Global Forecasts Predict 5% Yearly Growth Through 2027 U.S. digital advertising revenue of $189 billion in 2021 was the biggest increase since 2006, including audio advertising with a leading 57.9 percent growth rate, … Read More »

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Recent Posts

  • Referral marketing: What it is and how to use it successfully
  • The components of a successful social media calendar template
  • How strategy frameworks can help your brand stay relevant
  • B2B Marketers on the Move: Elevating Top Marketing Talent in New Leadership Roles
  • YouTube SEO: Strategies to optimize your videos for search

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