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Monthly Archives: June 2022

Sprout on Sprout: How to communicate social media marketing priorities to outside stakeholders

30 Jun

Social media management isn’t an easy feat. Social media marketers know the work goes beyond simply scheduling a post with funny GIFs or crafting viral-worthy content. Many social teams, including ours, are usually smaller, but their impact on the business … Read More »

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How to Analyze Competitors on Instagram to Reach Your Goals

29 Jun

Circa 2010, Instagram was a casual photo-sharing app for silly selfies and over-saturated food pics. In just over a decade, the app has evolved into one of social media’s most prominent platforms with over 1 billion users. Some 90% of … Read More »

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How to go live on TikTok and engage your followers

29 Jun

There’s something about livestreaming that feels so authentic and unfiltered. This makes it great for engaging your followers. TikTok’s LIVE feature is perfect for connecting with your audience and reaching new people on the app. In this in-depth guide, we … Read More »

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Press Play: How Marketers Who Invest in B2B Video Earn Greater ROI

29 Jun

How is B2B video marketing continuing its ascendancy and generating greater return-on-investment (ROI) than ever, and where are B2B marketers finding the sweet spot when it comes to video success? With investment in B2B video having climbed, search engines showing … Read More »

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TikTok Creator Fund: How it works and what to expect

28 Jun

The concept of being a “creator” totally dominates TikTok. After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. Oh, and don’t forget the billions of dollars in ad … Read More »

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Pinterest analytics: a guide for marketers

27 Jun

Pinterest is a great platform for sharing and discovering images, ideas and content. It’s also relevant for B2C marketers that want to increase engagement with their brand. With Pinterest analytics tools, you can see who’s most interested in your content … Read More »

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How to use TikTok for B2B marketing (and 3 brands doing it right)

27 Jun

Each month, 80 million people spend an average of 24 hours on TikTok. This new opportunity has revolutionized how B2C brands interact with their customers. Can TikTok for B2B marketing unlock the same potential? Quite a few brands are trying … Read More »

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10+ Top Content & Search Marketing Insights from MnSearch Summit 2022

27 Jun

When MnSearch, Minnesota’s premier collection of search marketing luminaries, held its latest big annual summit in St. Paul, we knew TopRank Marketing had to be in the house. I attended Friday’s festivities at the RiverCentre along with our search marketing … Read More »

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B2B Marketing News: LinkedIn’s New Event Features, B2B Customer Experience Data, Google’s Inclusive Marketing Resource, & Twitter Readies Long-Form Notes

24 Jun

What’s Standing in the Way of B2B Companies Providing A Great Customer Experience? When it comes to providing great customer service, 46 percent of U.S. B2B professionals have said that poor collaboration between teams was the leading challenge, followed by … Read More »

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How to conduct a Facebook competitor analysis report

23 Jun

A bit of competition can bring out the best in people. On social, a Facebook competitor analysis can bring out the best in your brand. According to the 2022 Sprout Social Index™, over 80% of marketers check their social data … Read More »

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