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Monthly Archives: May 2022

How (and why) to post to Instagram from PC or Mac

31 May

When Instagram launched in 2010, users could only share square images from their mobile devices. Since then, the app has evolved to include features such as multi-image posting, private messaging and a broad set of editing tools that can make … Read More »

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Social media activism: This is how you start a movement

31 May

Social media is a hub for civic engagement. Whether you’re seeing celebrities take to Twitter to express their opinions on current events, brands talking about how their values relate to the issues that matter, or everyday people joining the conversation, … Read More »

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Zoom Fatigue: 5 Simple Tips for Better Virtual Meetings in B2B Marketing

30 May

When the pandemic broke out in 2020 and forced most marketers into remote work, there was a big looming concern you’d often hear about: Zoom fatigue. In a profession where meetings are frequent and essential, the danger of video-call burnout … Read More »

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B2B Marketing News: B2B’s Innovation Gap, Marketing Budgets Rise, New Trust Barometer Report, & Google Showing More FAQ Snippet Results

27 May

The Growing Innovation Gap Is Costing B2B Brands Despite 68 percent of B2B marketers noting that they considered themselves “advanced,” a mere four percent achieved scoring at that level, according to newly-released report data, also showing some of the reasons … Read More »

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Social media messaging: how to build a winning cross-platform strategy

26 May

Is your social media messaging on point? Food for thought: businesses bounce between dozens of engagements per day. Posts. Comments. DMs. For some brands, it’s a constant back-and-forth. But given how quickly social comms can move, it’s easy to overlook … Read More »

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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

26 May

We have some exciting news: As of today, Sprout Social is partnering with TikTok to launch a first-of-its-kind integration. Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their … Read More »

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How the Sprout Social Salesforce integration strengthens your team

25 May

Have you test-driven the Sprout Social Salesforce integration yet? If not, you totally should! There’s a reason why more and more companies are linking their CRMs with social media management tools like Sprout. Social media and customer relationships go hand … Read More »

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What the current talk about talent misses: How internal recruiting can fix your hiring problem

25 May

There’s a lot of conversation about the tight talent market right now. And rightfully so. Social media marketers report finding qualified talent as their biggest concern, according to our latest research. Social media teams aren’t the only ones feeling the … Read More »

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B2B Marketers on the Move: Celebrating May B2B Industry Movers & New Opportunities

25 May

Today’s B2B marketing landscape consists of swift changes, often accompanied by growth that happens so fast that it can be difficult to fully appreciate. For over two decades, TopRank Marketing has been honored to help a wide array of the … Read More »

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The future of social messaging from 6 social media marketers

24 May

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing … Read More »

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Recent Posts

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