Monthly Archives: March 2022

Trying to decide between Instagram Reels vs. TikTok? You’re not alone — brands are going all in on bite-sized video content right now. Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form … Read More »

Social media is more than just a place to promote your business. It’s also where your customers come together to have conversations, ask questions and voice their opinions. If you’re not utilizing social media listening tools to acknowledge and respond … Read More »

Sharing your performance data without including industry-specific social media benchmarks is like putting on a play without setting the stage. Sure, people will get what you’re saying, but they’ll probably come to their own conclusions about the bigger picture. When … Read More »

What are the newest features on LinkedIn*, and how can B2B marketers best use them to attract, engage, and convert business professionals? As the world’s leading business social platform, Microsoft’s LinkedIn has released a surprising array of innovative new ways … Read More »

Remember the feeling of “being a regular” somewhere? No shopping experience can compare to spending money with a company that knows who you are and what you like. In this era of accelerated digital transformation, the concept can feel like … Read More »

Social media is constantly evolving—and Instagram, with over 2 billion monthly active users, is no exception. This is why it’s important to stay up to date with the latest trends. Read on to learn more about the Instagram trends you … Read More »

For B2B business, the pandemic was a magnifying glass pointing out the cracks in systems. We discovered just how fast digital transformation can be when our livelihoods are on the line. We found that global supply chains aren’t as resilient … Read More »

Competitive intelligence can seem more like a to-do list item than a business function. You might read analyst reports, check some CRM data, and maybe do a once-over of your competitors’ websites. From there, you might even create battle cards … Read More »

The Top Benefits of a Data-Driven B2B Demand Gen Strategy B2B marketers have said that better leads, customer experience, and return on investment (ROI) were among the top benefits of effective data-driven strategy, while 54 percent said that quality data … Read More »

Looking for the latest Pinterest stats? We’ve got you covered! Because Pinterest doesn’t always get its due credit versus competing social media platforms. Although it may not have the buzz of TikTok or the massive user base of Instagram, Pinterest … Read More »