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Monthly Archives: February 2022

How to assess which cultural moments are right for your brand to act on

28 Feb

A cultural moment can happen in an instant and dominate news feeds for days. The constant feed refreshing, the group DMs, the memes—it all combines to create a uniquely gripping spectacle that’s impossible to ignore. These periods of high engagement … Read More »

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Words of Business Wisdom From 10 Women Who Inspire Great B2B Marketing

28 Feb

When I look back at my childhood, my mom, first generation Bachelors degree in tow, worked four days a week. And ‘ran’ the evenings on her own at home while my dad was dairy farming. When she looks back, her … Read More »

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B2B Marketing News: Trust Is Key In B2B Virtual Selling, New Google Ads Features, Podcast Ad Spend Climbs, & Marketing Data Effectiveness Survey

25 Feb

Ad Spending Surges 19% In January, Expands For 11th Consecutive Month The U.S. advertising market’s rate of spending grew by 19.2 percent in January compared to the same month in 2021, with digital categories continuing to see the best performance, … Read More »

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Mobile commerce: what it is and why you should care

24 Feb

Mobile commerce has long been touted as the future of ecommerce itself. Well, it looks like the future is here. Mobile transactions are poised to make up more than 10% of all retail sales in the United States by 2025. … Read More »

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How to craft a data-driven social media resume that stands out (template included)

24 Feb

Gone are the days of the Times New Roman, stark resume. Now, in some fields at least, there’s more room for creativity and personality in these one-sheeters—cue a collective sigh of relief for anyone creating a social media resume. When … Read More »

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Instagram shopping: how to set up a store that attracts more customers

23 Feb

How does Instagram shopping fit into your social media strategy? It’s no secret that consumers rely on Instagram to browse new brands and hunt for products. Recent data shows that shoppers on Instagram have gone from “browsing” to “buying” in … Read More »

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Visual Focus: The Digital Designs Propelling B2B Brand Success In 2022

23 Feb

Which digital designs will shine the brightest in 2022 when it comes to telling the evolving stories of B2B brands in fresh new ways? Each year the world’s biggest firms in the world of design publish their takes on the … Read More »

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What are YouTube Shorts and how to use them

22 Feb

If there’s one thing we know for sure about social media, it’s that you can always expect to see new features, content types and ways to engage your audience. One of the latest features by YouTube is YouTube Shorts. Haven’t heard … Read More »

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Social Shopping in 2022: Platforms, Tips and Predictions

22 Feb

All it takes is one click to kickstart a relationship between a consumer and your brand. Social shopping links the online culture and e-commerce worlds—and it’s not going anywhere. Over one-third of consumers expect their use of social to purchase … Read More »

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7 risks of not prioritizing social media governance

21 Feb

Anyone who manages their company’s social media for a living operates every day in fear of being the one at the helm when the company Twitter account is hacked. But most of them don’t really do much to mitigate that … Read More »

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