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Monthly Archives: December 2021

B2B Marketing News: B2B Buyers Using More Channels, Brands Embrace Digital Personalization, & LinkedIn’s New Workplace Representation Efforts

31 Dec

Fiddling With First-Party: B2B Firms Face Corporate And Data Integration Hurdles 41 percent of B2B brands have said they use first-party data for marketing segmentation, while 37 percent use it for sales outreach, and 36 percent for advertising and analytics … Read More »

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Best Of B2B Search Marketing: Optimize Your 2022 With Our Top 10 SEO Posts

29 Dec

Search marketing has morphed and grown in numerous ways throughout 2021. At each of the shifts and changes in the search marketing landscape along the way, we’ve done our best to not only cover each twist and turn thoroughly, but … Read More »

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25 Women of Color Who Rocked B2B Marketing in 2021

27 Dec

The post 25 Women of Color Who Rocked B2B Marketing in 2021 appeared first on B2B Marketing Blog – TopRank®. If you liked 25 Women of Color Who Rocked B2B Marketing in 2021 by Lee Odden Then you’ll love Miami … Read More »

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B2B Marketing News: Values-Driven Ads Gain Greater Trust, Podcast Engagement Rises, New Instagram Sharing Options, & Reddit’s IPO

24 Dec

People trust ads that talk about values, not products, finds Nielsen 89 percent of consumers place word-of-mouth as the more trustworthy form of advertising, followed by brand websites at 84 percent, while humor and brand values were seen as the … Read More »

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Happy Holidays & 2022 Wishes from the Team at TopRank Marketing

22 Dec

Positivity may not be what first comes to mind when B2B marketers the world over describe 2022, yet during this holiday season it’s the positive energy, outlook, and attitudes from our team, clients, associates, family and friends that spring forth. … Read More »

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Why There’s a Need for Creative Storytelling in B2B Tech and How Influencer Marketing Can Accelerate Results

21 Dec

Today’s B2B marketers have more challenges than ever, making it hard to cut through the noise and deliver results for their companies. In all of their efforts they must maintain a focus on connecting with new audiences, expanding their reach, … Read More »

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Digital First B2B Marketing is Here to Stay and It’s All About Experiences

20 Dec

The marketing journey B2B brands have been on since the start of pandemic has accelerated digital transformation and the transformation of marketing faster than any time in history. During uncertain times the pivots companies make often settle back into the … Read More »

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5 social media myths to unlearn (and dispel across your team)

20 Dec

You know how dogs sweat by salivating? Well, It turns out they actually don’t. They regulate their temperature by salivating. They sweat through their paw pads. Myths and misconceptions like these exist everywhere, but they’re incredibly common in topics that … Read More »

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B2B Marketing News: B2B Email Investment Grows, LinkedIn’s Gen Z Insights, Brand Values Gain Ad-Buy Influence, & Influencer Pay Gaps

17 Dec

The 10 Sales Behaviors That Are Deal-Breakers for B2B Buyers 55 percent of B2B buying decision makers have said that the top quality for salespeople when it comes to making a deal is an understanding of the business situation and … Read More »

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How to use TikTok for business effectively and grow your audience

15 Dec

With over 1 billion monthly active users, TikTok has quickly become one of the largest social media platforms in the world. What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by … Read More »

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Recent Posts

  • B2B Marketing News: Top B2B Marketing & Sales Consolidation Obstacles, Twitter’s Branded Likes, Video Spending Soars, & Google’s New Page Experience Features
  • Sprout on Sprout: How to communicate social media marketing priorities to outside stakeholders
  • How to Analyze Competitors on Instagram to Reach Your Goals
  • How to go live on TikTok and engage your followers
  • Press Play: How Marketers Who Invest in B2B Video Earn Greater ROI

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