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Monthly Archives: September 2021

Selling on Instagram: Everything you need to know

30 Sep

Businesses shouldn’t be shy about selling on Instagram anymore. Instagram is booming for brands right now. The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. Social commerce is on the rise too, with … Read More »

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How to measure employee advocacy at every stage of your program

29 Sep

You’ve shared your content through the proper internal channels. You’re seeing more employee posts on LinkedIn and Twitter. Overall, your employee advocacy program seems to be performing well. But can you prove it? To accurately measure employee advocacy initiatives, you … Read More »

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Listen Up: Why B2B Marketers Are Embracing #InternationalPodcastDay

29 Sep

Why are more B2B marketers than ever before embracing podcasts? As we celebrate #InternationalPodcastDay — which takes place on Thursday, September 30 — let’s look at the many benefits podcasting holds for B2B marketers, and explore a selection of top … Read More »

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Listen Up: Why B2B Marketers Are Embracing #InternationalPodcastDay

29 Sep

Why are more B2B marketers than ever before embracing podcasts? As we celebrate #InternationalPodcastDay — which takes place on Thursday, September 30 — let’s look at the many benefits podcasting holds for B2B marketers, and explore a selection of top … Read More »

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How to get more views on YouTube: 11 tips that actually work

28 Sep

Trying to figure out how to get more views on YouTube? Hey, you’re not alone. Brands and creators often struggle for viewers’ attention when they’re in the early stages of channel growth. But boasting over a billion collective hours of … Read More »

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Top 25 B2B Content Marketing Influencers and Experts To Follow #CMWorld 2021

28 Sep

The in-personal and virtual Content Marketing World 2021 is finally upon us. As the largest content marketing conference in the world, CMWorld brings together a leading array of talented professionals who are filled to the brim with curiosity for future … Read More »

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Need a dose of inspiration for 2022 planning? Join us at our next digital event

27 Sep

The social media landscape is brimming with potential. Over the past year, changes in consumer preferences drove innovation from both platforms and brands alike, revamping the field for leaders across industries. As we close out 2021 and start planning for … Read More »

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How Influencers & Best Answer Content Help B2B Marketers Dominate in Search #CMWorld

27 Sep

Great content isn’t so great if it’s not easy to find. And findable content isn’t so effective if it’s not trusted. Content is the reason search engines began and yet many B2B content marketers are not taking full advantage of … Read More »

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Call it what you want, Taylor Swift is a model community manager

24 Sep

As a social media marketer and Taylor Swift stan, I’m constantly in awe of her community management mastery. Social is at the center of how she and Taylor Nation—her fan engagement and hype team—connect with fans and share clues about … Read More »

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B2B Marketing News: Marketer Optimism Soars, LinkedIn’s Thought Leadership Impact Report, Google’s Newsletter Project, & Media Budget Trends

24 Sep

What New Approaches Are B2B Execs Taking with Their Nurture Programs? 49 percent of B2B marketing sales and technology executives say they’ve started using content engagement data, with 44 percent having begun using account-based nurturing, while some 37 percent say … Read More »

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Recent Posts

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  • How Music Can Help Make Your B2B Content Sing

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