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Monthly Archives: August 2021

Sprout Social’s 2021 Diversity, Equity and Inclusion Report

31 Aug

Since we first embarked on our journey with Diversity, Equity and Inclusion (DEI), our efforts have led to a team who not only understands the importance of DEI, but who see it as an essential aspect of who we are … Read More »

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Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

30 Aug

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. The benefits of multichannel marketing are … Read More »

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How to Elevate Post Pandemic B2B Marketing with Always-On Influence

30 Aug

As we collect data for the new State of B2B Influencer Marketing Report, it remains to be seen whether last year’s 96% of B2B marketers feeling confident about influencer marketing will come out, especially after the effects of the pandemic. … Read More »

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B2B Marketing News: Why B2B Marketers Thrive On LinkedIn, More Advertisers Applying Brand Values, Reddit Talk Rolls Out, & Ad Market Expands 43%

27 Aug

Why B2B Marketers Build on LinkedIn [Infographic] 96 percent of B2B marketers distribute content on LinkedIn (client), which has surpassed the 774 million member mark, including the presence of 97 percent of all Fortune 500 firms — two of numerous … Read More »

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Sprout Social named a strong performer among social suites by independent research firm

26 Aug

We’re excited to announce that Sprout Social was named a strong performer in The Forrester Wave™: Social Suites, Q3 2021 report. Forrester evaluated the nine most significant social suites across 36 criteria and gave Sprout the highest possible scores in … Read More »

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7 ways to use social media for market research

26 Aug

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, … Read More »

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13 ways to use Instagram for small business

25 Aug

By now, you’ve seen the power of Instagram. From customer complaints to a product going viral, the platform offers many features for small businesses, leveling the proverbial digital playing field between small and large businesses. But because it’s been around … Read More »

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In-Person & Hybrid Learning: Autumn B2B Marketing Conferences to Elevate & Inform Your Strategy

25 Aug

What are some of the top autumn B2B marketing conferences that will take place both in-person and in hybrid fashion? As we move ever closer to 2022, more physical marketing events are on tap than were available last year, although … Read More »

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Thanks for the memories: 5 ways to tap into the power of nostalgia marketing

24 Aug

Space Jam, Dunkaroos, Gossip Girl, the Motorola Razr—these days, it seems like everything is getting a reboot, remake or revival. The trend might appear to some as creatives and brands lacking fresh ideas or mitigating risk by banking on past … Read More »

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Three Use Cases That Connect the Dots Between Influence and B2B Marketing Results

23 Aug

Last week I talked about where B2B Marketers are seeing the most impact from influencer marketing efforts based on the research done with hundreds of marketers for the State of B2B Influencer Marketing Report. Three of those specific areas where … Read More »

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