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Monthly Archives: March 2021

How to schedule Tweets and drive better engagement

31 Mar

Twitter sees an average of 500 million Tweets every day, meaning there’s no shortage of highly active and engaged users on the platform. But it also means there’s competition for eyes on Tweets, and you’ll need to be strategic when … Read More »

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Always Have A Backup: Why B2B Marketers Must Be Prepared

31 Mar

Are you ready for World Backup Day? For World Backup Day we want to explore the importance of backing up not only your business’ data, but why B2B marketers should always have a backup plan B — and preferably also … Read More »

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What day is leg day? And 8 other questions answered with listening data

30 Mar

Social listening is a social media superpower. And with the right tool, you can wield that power for the good of your brand. Sprout Social’s Listening solution lets you create highly customized Topics that surface conversations that matter most to … Read More »

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How to use the Instagram link in bio to drive traffic

30 Mar

You’ve probably seen it many times – your favorite Instagram account posts a photo about something interesting and ends the caption with “link in bio to read more.” If you’re running a brand Instagram account, this “link in bio” is … Read More »

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Creating B2B Podcasts That Rise Above The Noise

30 Mar

It’s never impressive to hear someone say they have a podcast. Making a podcast is easy! I have one that’s nearly a decade old and 400 episodes strong.  The hard part is getting people to listen. My personal podcast has … Read More »

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Paid social 101: The basics of running effective ads

29 Mar

Getting started with paid social media feels like a big leap for most businesses. That’s because we’ve become so used to social being totally free. The reality, though? A staggering three-fourths of all marketers run paid social campaigns. Even for … Read More »

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Brandfluence – Why Growing Executive Influence is Essential for B2B Marketing

29 Mar

The post Brandfluence – Why Growing Executive Influence is Essential for B2B Marketing appeared first on B2B Marketing Blog – TopRank®. If you liked Brandfluence – Why Growing Executive Influence is Essential for B2B Marketing by Lee Odden Then you’ll … Read More »

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B2B Marketing News: Long-Term Brand Relationship Study, Digital Ad Spending Climbs, Ad Overload Survey, & Google’s New Review Tools

26 Mar

Instagram Announces That Stories Drafts are Coming Soon Facebook-owned Instagram will roll out a new scheduling option that will provide a helpful change for digital marketers who are using the native Instagram Stories interface, the firm recently announed. Social Media … Read More »

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Why you need to share an executive summary of your social media reports with leadership

25 Mar

To most social marketers, metrics like impressions, engagements, conversions and clicks need almost no explaining. These are the numbers you’re likely already tracking on a regular basis to help measure your social performance and identify areas for improvement. While these … Read More »

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Multichannel marketing: What is it and how to start using it effectively

24 Mar

As a marketer, you have so many routes to pursuing your goals of generating brand awareness and getting more and more customers in the pipeline. There are so many different strategies and platforms to test for your brand, and multichannel … Read More »

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Recent Posts

  • B2B Marketing News: B2B Site Visitor Study, Trust In Tech Falls, Ad Spending Rebounds, & Pinterest’s First B2B Ad Campaign
  • Sprout Social recognized by Fortune as one of the 2021 Best Workplaces in Technology
  • A guide to B2B content marketing in 2021
  • How to come up with social media content using feedback from your silent fans
  • SEO Harmony: Why B2B Marketers Need To Integrate Search With Content Strategy

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