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Monthly Archives: December 2020

Best of B2B Marketing: Get Inspired for 2021 with These Top 10 Content Marketing Posts

31 Dec

Content encompasses nearly everything we read, view, or listen to this pandemic year, and as our CEO Lee Odden said long ago, it’s also part of the reason the need for search began in the first place. We’re especially proud … Read More »

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50 Influential Women in B2B Marketing Who Rocked in 2020

30 Dec

The post 50 Influential Women in B2B Marketing Who Rocked in 2020 appeared first on B2B Marketing Blog – TopRank®. If you liked 50 Influential Women in B2B Marketing Who Rocked in 2020 by Lee Odden Then you’ll love Miami … Read More »

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Inside Influence 13: Tim Williams from Onalytica on Optimizing B2B Influencer Experiences

28 Dec

In this final 13th episode of Inside Influence where I talk with B2B marketing insiders about what’s working and what’s not in the world of influencer marketing, our perspective has shifted from B2B brands to the influencers themselves. At TopRank … Read More »

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Happy Holidays from the Team at TopRank Marketing

25 Dec

2020 has been a uniquely challenging year for marketers the world over, yet the difficulties have served to bring us together in new ways, and as we enter the holiday season all of us at TopRank Marketing bring you special … Read More »

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B2B Marketing News: Top B2B Investments For 2021, LinkedIn’s New Company Product Pages, Adobe’s CX Report, & Google’s 3D Search Content

24 Dec

B2B Businesses More Likely To Keep Third-Party Ad-Tracking Secrets From Customers 72 percent of B2B firms say they acknowledge ad tracking and don’t inform customers, compared to some 58 percent of their B2C counterparts, according to recently-released survey data. The … Read More »

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Best Of B2B Search Marketing: Optimize Your 2021 With Our Top 10 SEO Posts

23 Dec

Search marketing has matured in many ways throughout this pandemic year of 2020. At each shift and change along the journey, we’ve done our best to not only cover each twist and turn thoroughly, but to also offer insight and … Read More »

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Top B2B Marketers Share their Content Marketing Predictions for 2021

22 Dec

Even in the steadiest of times, content marketing can be a difficult field to project forward. The craft is fluid and fast-changing by nature. When customer preferences and behaviors are evolving, which is always, so too must the ways we … Read More »

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Inside Influence 12: Paul Dobson from Citrix on The Secret Sauce of B2B Influence: Authenticity

21 Dec

As with most marketing, there is no silver bullet to B2B influencer marketing but there are some essential best practices and strategies that have been proven time and time again. To uncover that secret sauce of working with B2B influencers, … Read More »

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B2B Marketing News: Top B2B Marketing Pandemic Skills, Marketing Word of The Year, Bing Adds Analytics Features, & LinkedIn’s New Stories Ads

18 Dec

Some B2B Brands Are Going All-in On Digital Advertising B2B digital advertising spending has largely skirted the sizable losses seen in traditional ad spend, and certain B2B brands have started shifted more budget dollars to digital media, according to recently-released … Read More »

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7 of the easiest ways to increase your social media shares

17 Dec

Social media shares are a valuable currency for brands today. That’s because shares directly signal which messages, campaigns and images engage your audience the most. And on the flip side, a lack of shares is often a sign of a … Read More »

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