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Monthly Archives: November 2020

International marketing: What you need when entering foreign markets

30 Nov

Interested in entering a foreign market? In a day-and-age dominated by digital commerce and worldwide shipping, borders shouldn’t hold back your growth. Heck, the global ecommerce space is projected to grow to a staggering $4.5 trillion by next year. Couple … Read More »

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7 habits to refresh your focus, stay motivated and battle burnout

30 Nov

No one could have predicted everything that happened in 2020. However, one thing we can all agree on is that the only way out is through overcoming these challenges. We pivoted quickly when plans changed, and we innovated by adapting … Read More »

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Inside Influence EP09: Brian Solis from Salesforce on How B2B Influence Adds Value to Customers

30 Nov

According to our research in the 2020 State of B2B Influencer Marketing Report, 74% of marketers surveyed believe that influencer marketing improves prospect and customer experience for B2B brands. If there’s one industry expert to tap on the topic of … Read More »

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B2B Marketing News: B2B User Reviews, Instagram’s New Branded Reels, Writing To Reward, & Google’s Refined Smart Bidding

27 Nov

Instagram turns influencer branded content on its head, giving advertisers greater control Instagram has rolled out features that will give digital marketers new branded content options for its Instagram Reels and Live products, the Facebook-owned social media platform recently announced. … Read More »

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Gratitude In Uncertain Times: What the TopRank Marketing Team is Most Thankful For

26 Nov

Have our views on thankfulness changed in the turmoil and uncertainty of 2020? As the U.S. celebrates Thanksgiving Day, the pandemic continues to have a profound global impact, making this start to the holiday season one unique in modern history. … Read More »

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Resources for social media advertising & paid social

25 Nov

In a pay-to-play game, social media advertising is a must for brands. Why is it so important? Paid social advertising helps your content get views without relying on organic platform algorithms and their ongoing changes. Social is now all about how … Read More »

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Think big, shop small: How to rev up your small business holiday marketing strategy

24 Nov

The events of 2020 have been far from kind to small businesses, with some reports estimating 25-36% could close permanently as a result of COVID-19. In hopes of salvaging small businesses, nearly 83% of consumers would now rather shop at … Read More »

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Like everything in 2020, the best Black Friday social media campaigns look different this year

23 Nov

For many, holidays bring out traditions. Halloween? Getting all dressed up for the company party. But, not this year. Thanksgiving? Tables full of food and not an empty seat in the house. But, not this year. Black Friday? Overflowing carts, … Read More »

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Inside Influence EP08: Srijana Angdembey from Oracle on How Influence Creates Better B2B Customer Experiences

23 Nov

Improving Customer Experience is one of the top priorities for B2B marketers today. With the challenges of real-world experiences from field marketing to in-person tradeshows all but gone, B2B marketers are focused on figuring out how to maximize digital experiences. … Read More »

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B2B Marketing News: Digital Marketing Priorities, Ultimate CX, B2B Burnout, The Power of Podcasting

20 Nov

Where Do Digital Marketers’ Priorities Lie for the Year Ahead? Digital marketers have a clear vision of their priorities though some are working with less marketing resources than others, according to Altimeter’s State of Digital Marketing report for 2020. The … Read More »

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