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Monthly Archives: October 2020

Inside Influence: Janine Wegner from Dell on Thought Leadership and Influencer Relations

19 Oct

Today marks the 4th installment in the Inside Influencer series. I want to thank everyone who has viewed the interviews, made comments and shared with their networks. This week we’re continuing our search to find out what’s working and what’s … Read More »

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Sprout Social named to Fortune 100 Best Small and Medium Workplaces in 2020

16 Oct

I’m honored to share that Sprout Social has been named to the Fortune 100 Best Small/Medium Workplaces list. We’re proud to be listed at #23 alongside the other notable companies mentioned. To determine the ranking for the annual list, Fortune partnered … Read More »

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B2B Marketing News: B2B Marketers Face Rising Content Demands, Google’s Mobile Voice Assistant, Performance Marketing Budgets Grow, & The Hyper-Relevant Ad Balancing Act

16 Oct

B2B marketers are struggling to produce enough content amid the pandemic 35 percent of B2B marketers have trouble producing the content needed to reach and engage audiences, while 68 percent are confident with their approach to content marketing, and only … Read More »

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What is brand monitoring and why is it important?

15 Oct

Your business’s health and longevity means keeping a watchful eye on the public perception of your brand. There are more ways than ever for your audience to talk about you, but luckily, it’s never been easier to track your brand … Read More »

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How to start a brand ambassador program from scratch

14 Oct

You don’t have to look hard to find an up-and-coming brand ambassador program on social media. That’s because modern companies are looking to reach customers beyond traditional ad campaigns. With the growing popularity of unfiltered content and “everyday” influencers, brands … Read More »

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9 tips to get the most from your social media video content

14 Oct

TikTok, Reels, streaming services, going live on social—video content is everywhere and for good reason. It’s estimated that the average person spends 16 hours per week watching videos online, which is a rather large window of opportunity to capture your … Read More »

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Five Can’t-Miss Sessions from Virtual Pubcon 2020

13 Oct

The one silver lining in our current reality is the “virtual event.” Sure, we’re all stuck at home, but at least we can have several entire marketing conferences beamed directly to our laptops.  Granted, there’s a distinct lack of cocktails … Read More »

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Identify and quickly assist your audience with Sprout Social’s CRM and help desk integrations

13 Oct

Communicating with customers on the front lines is a challenging and nuanced endeavor, especially for social media managers. While customers reach out via social and expect timely and relevant responses, there is often critical context and collaboration happening behind the … Read More »

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From awareness to acquisition: Creating a content funnel that converts

12 Oct

As social marketers, we spend a lot of time focused on content marketing conversion. It’s how leadership measures results, even as marketers we know that conversion is just the desired end result and not the whole journey. In order to … Read More »

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Inside Influence: Ursula Ringham from SAP on Influencer Marketing Operations

12 Oct

Welcome to the 3rd episode of Inside Influence: What’s working and what’s not inside the world of B2B Influencer Marketing. Each week we feature an interview with a B2B marketing insider on all things influence and a deeper dive into … Read More »

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