MIAMI INTERNET MARKETING CONSULTANT
MIAMI INTERNET MARKETING CONSULTANT
Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. According to the same report, Zenith predicts that the average person will spend 100 minutes a day … Read More »
What makes for strong long-term email marketing, and what can email marketers learn from a 26 year archive of spam? In 1994 I started archiving the funniest and most outlandish spam emails I received, and throughout the rest of the … Read More »
As a brand or business, building credibility with your online audience should be part of your overall marketing strategy. Besides building our a thorough content strategy, how can you prove that you are who you say you are? That’s where … Read More »
“Integrated marketing” is an ideal with clear appeal, but one that is often difficult to actualize in practice. Developing a truly integrated strategy — in which marketing functions in lockstep with sales, product, and other departments — is immensely challenging, … Read More »
Is there a link between GDPR and social media? The short answer is a resounding “yes.” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. However, … Read More »
Photo: David Meerman Scott One of the most coveted things a brand can earn is the emotional investment of their customers in the brand itself. That undeniable force that can make or break a business is why the Wall Street … Read More »
Key Insights: B2B content marketing decoded, top marketing technologies, and AI spotlight Demand for webinars has increased among B2B marketers during the global health crisis, with 76 percent of marketers seeing webinars as an increasingly successful method of driving leads, … Read More »
What is every B2B marketer’s favorite word? Process. Okay, I’m kidding. For people who live and work in a creative field like B2B marketing, process has a little bit of a reputation. A reputation for stifling the creative process with … Read More »
“We want our lives to be valued. We want protection. We want what is promised to all of us. Our inalienable right to life and equality.” —Black@Sprout Employee Resource Group, June 2020 To our Sprout community, The events of the … Read More »
It’s never been more important for brands to show purpose and to be connected to what’s important to customers. As our CEO Lee Odden recently observed in Marketers: We Can Do Better Than Words with Action, “We can all agree … Read More »