MIAMI INTERNET MARKETING CONSULTANT
MIAMI INTERNET MARKETING CONSULTANT
The start of the new decade brought on a whole new set of challenges for social media managers. Between COVID-19 and the growing movements for racial equality worldwide, social media managers have had a lot on their plates and left … Read More »
Coffee is the start of the day for so many. Meaning coffee brands have a pretty big target audience. Being able to recreate the positive experience those people have at their regular coffee shop on social is a unique accomplishment. … Read More »
In his recently published eBook, Corona Marketing, Joe Pulizzi recounts how he and his wife launched the website Content Marketing Institute in 2007 at the exact time as a devastating financial crisis was beginning to unfold in the United States. … Read More »
These days, you’d be hard pressed to find a university or higher education institution without a presence on social media. Regardless of which platform universities choose, social media enables universities to cultivate a sense of community for students and to … Read More »
Without question, the COVID-19 pandemic has had an impact on the B2B world with companies generally reducing marketing budgets. At the same time, many B2B companies are maintaining or increasing marketing spend as we’ve seen with most of our clients … Read More »
Note: This article was based on Material Components version 1.2.0-beta01 as of June 1, 2020. In my three and a half years working on a small Android team at Sprout Social, one of the main things that motivates me to … Read More »
The 10 Traits B2B Buyers and Managers Value Most in Salespeople 42 percent of B2B buyers value active listening when it comes to interacting with salespeople, according to recently-released survey data from LinkedIn (client), while 38 percent value problem solving, … Read More »
Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and … Read More »
Marketing leaders often take a unique path to get to managing a social media team. The journey isn’t always linear: while some come up through the social ranks, plenty learn about social and gain their communications experience from public relations, … Read More »
Season two of TopRank Marketing’s video podcast series, “Break Free B2B,” has come to a close. We had the opportunity to interview some of the smartest B2B marketers in the industry, to find out how they’re breaking the mold and … Read More »