Monthly Archives: April 2020

“Look, marketers. Everywhere the light touches is content beloved by customers.” “But what about that shadowy place over there?” “That’s our unseen content. We worked hard to create it, but nobody ever visits it.” “That’s really depressing.” “That’s life.” Okay, … Read More »

Celebrities dominate social media. Total understatement, right? Heck, celebrity interactions represent some of the most engaged-with posts on social at large. Couple that with the fact that nearly all of the most-followed Instagram accounts belong to celebrities (minus Nike, National … Read More »

What’s in a review? With the right client testimonials and customer reviews, B2B brands can increase trust and loyalty in uncertain times while strengthening existing connections and fostering new ones. Your brand may even be sitting on a goldmine of … Read More »