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Monthly Archives: April 2020

Social Spotlight: Michigan State University and creating community in this ‘new normal’

24 Apr

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and … Read More »

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B2B Marketing News: The B2B Categories Rising During Crisis, New Search Traffic Data, B2B Marketplaces See Growth, & Google’s New Ad Features

24 Apr

10 B2B Tech Categories Gaining Interest Because of COVID-19 Telemedicine, electronic signature, online conferencing, and mobile app development were the most swiftly-rising B2B technology software categories, according to recently-released report data, showing rises of as much as 613 percent since … Read More »

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15 Facebook post ideas to increase engagement

23 Apr

If you’re looking to revamp you Facebook strategy, you must ensure you’re posting engaging content that your audience enjoys. Engaging content the key to increasing reach and interaction with your Facebook Page. If you’re curious about what you should post … Read More »

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Should B2B Marketers Embrace Ephemeral Content?

23 Apr

One great thing about being a young Gen X’er: There was no social media during my junior high and high school years.  Young millennials weren’t so lucky. They chronicled their adolescence in excruciating detail on Myspace, Facebook, YouTube and Twitter, … Read More »

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How to build and measure successful demand generation campaigns

22 Apr

When marketing a product or service to your audience, it all comes down to solving a problem. When your audience is aware that they have a certain problem you’re offering a solution to, there’s built-in demand for your product or … Read More »

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13 Ways B2B Influencer Marketing Offers Brands an Ideal Alternative to the Benefits of Physical Events

22 Apr

B2B influencer marketing is an ideal way for brands to drive digital conversations during the global health crisis, and we have 13 ways influencers can virtually deliver many of the benefits that have been lost due to postponed or cancelled … Read More »

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How to remain agile when your priorities shift

21 Apr

In the wake of COVID-19, social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on … Read More »

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Retailers and the rising trend of sustainability: what marketers need to know

21 Apr

In the words of our favorite Project Runway hosts: “In fashion, one day you’re in and the next you’re out.” While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand … Read More »

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Break Free B2B Marketing: Sruthi Kumar on Creating Memorable Experiences

21 Apr

Marketers are in the business of attracting attention. All of our tactics, our strategies, our goals boil down to: Did we get someone’s attention and inspire them to take action? The key to modern marketing is that we have to … Read More »

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How to use Facebook tools to boost your engagement

20 Apr

Growing your Facebook presence is easier said than done. And if you’re a marketer, you know this all too well. After all, the Facebook algorithm is consistently throwing curveballs at businesses trying to figure out how to reach customers while … Read More »

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