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Monthly Archives: March 2020

Social media crisis plan: What to do when things go wrong

31 Mar

If you’ve never had to respond to a social media crisis, consider yourself lucky. The reality, though? Businesses both big and small need a crisis plan. Because social media meltdowns, pile-ons and controversies aren’t just reserved for the biggest companies … Read More »

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6 Tips to Keep B2B Marketing Teams in Rhythm While Working Remotely

31 Mar

In these unconventional times, many work teams are grappling with an unconventional dynamic: fully distributed personnel and remote collaboration. This setup presents a number of challenges, but thankfully we live in a time where technology makes it easier than ever … Read More »

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Headline writing: 10 ways to get more eyes on your content

30 Mar

Looking to master the art of headline writing? Good! Because conventional wisdom tells us what we already know: most people read and share posts based on titles alone. Couple that with the fact that we live in an era of … Read More »

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Four Opportunities for Focus to Improve B2B Marketing

30 Mar

While uncertainty can be distraction, now is a time for focus in the B2B marketing world. Beyond figuring out the new logistics and operations of remote work, paused marketing efforts and the urgent need to keep employees, customers and community … Read More »

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Digital Marketing News: Coronavirus’ Impact on Marketing Budgets & Social Media Usage, LinkedIn’s New Conversation Ads, & Instagram Story Changes

27 Mar

LinkedIn rolls out Conversation Ads, aimed at improving personalization in messagingLinkedIn has begun launching its new Conversation Ads, with real-time engagement ad options that include multiple calls-to-action. Conversation Ads are rolling out to all LinkedIn (client) advertisers over the next … Read More »

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Social Spotlight: Four brands that shine through dark times

26 Mar

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and … Read More »

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Battling burnout as a social media manager

26 Mar

In the last decade, social media has rapidly evolved and become a major element of marketing in all industries. As a result, social media practitioners now play a role in more business initiatives than ever. They are key players in … Read More »

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A Well-Oiled Machine: Why Every B2B Marketing Team Needs Marketing Operations

26 Mar

What makes a B2B marketing campaign great? Is it a creative theme that catches your attention? Is it the insightful expertise featured within? Is it the number of leads it produced? Answer: it’s all of those things and more. Great … Read More »

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Why brands need a Twitter dashboard

25 Mar

Imagine driving a car with no speedometer, no fuel gauge and no warning lights. The car might still function, but without those critical indicators, it would only be a matter of time before you run out of gas, blow a … Read More »

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50+ Top B2B Marketing Insights You Need To Know Today

25 Mar

Even though the “Roaring Twenties” moniker of a century ago today takes on a more menacing new tone in light of today’s COVID-19 pandemic, smart B2B marketers are still hard at work and looking ahead. The B2B marketing world of … Read More »

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