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Monthly Archives: January 2020

Digital Marketing News: Google Rejiggers Results Design, Instagram’s Brand Mentions Feature, Octi AR Social Network, & CX Gets More Budget

31 Jan

Google Search Console launches new removals toolGoogle has rolled out three sizable changes to its widely-used Search Console, including the ability to temporarily hide URLs, new filtering insights, and information on outdated content, the search giant recently announced. Search Engine … Read More »

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How to put together a top-tier SaaS marketing strategy

30 Jan

The SaaS (software-as-a-service) space is anything but static. Sounds like an understatement, right? In fact, recent data from Blissfully notes that the average business should expect almost half of their software stacks to change within the next two years. Translation? … Read More »

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Break Free B2B Series: Margaret Magnarelli on the Psychology of Trust for Better Content Marketing

30 Jan

Trust in marketing—how to build it and how to wield it for good—needs to be top of mind for every modern marketer. Why? Because nearly every decision people make, especially when it comes to purchasing decisions, has an element of … Read More »

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2020 vision: three resolutions marketers are committing to this year

29 Jan

The new year is synonymous with new resolutions, with research showing three in 10 Americans have plans to make a resolution for 2020. And while some resolve to work out more or eat more healthily, marketers are setting goals to … Read More »

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The BIGLIST of 50 Top B2B Marketing Conferences in 2020

29 Jan

Marketing conferences offer a wealth of benefits to marketers looking to learn, network, and increase brand awareness, but how do you go about finding events that match your business and B2B marketing needs? Over the past decade the number of … Read More »

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Instagram advertising: 6 steps to successful ad campaigns

28 Jan

If you’re looking for ways to revamp your Instagram strategy, look no further than incorporating Instagram advertising into your plan of action. While this tactic requires some capital to put behind it, there are plenty of reasons for brands to … Read More »

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The Universal Translator: How Marketers Can Improve Communication with Internal Stakeholders

28 Jan

Star Trek is one of my favorite franchises. It’s a beacon to guide humanity to a brighter future: One without wars and scarcity, dedicated to discovery and enlightenment.  (Can you tell I really loved the Picard series premiere?) (He has … Read More »

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5 stats for social media marketers in the software industry

27 Jan

In our internet-driven world, using social media to promote your brand is not just a good idea, it’s essential. For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, … Read More »

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What is TikTok? Everything social media marketers need to know

27 Jan

Ever come across a TikTok video even though you’re not on the platform? Odds are you’ve probably seen at least one of those viral lip-syncing videos, or screencaps and gifs from meme-worthy content across your other social channels, like Instagram … Read More »

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In a Fast-Paced Digital World, B2B Marketers Can Benefit from Slowing Down

27 Jan

We are living in the age of speed: faster connections, faster answers, faster service. People expect many things to happen instantly, in real-time, and technological advancements are increasingly making it possible. As such, it might seem counter-intuitive to suggest that … Read More »

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