Monthly Archives: December 2019

Search marketing has matured in many ways throughout 2019. At each twist and turn along the journey, we’ve done our best to not only cover each change thoroughly, but to also offer insight and research-based strategy to help savvy digital … Read More »

In recent years headlines like ‘Men twice as likely to be CMOs than women’ were pretty common. If you’ve worked in marketing for any length of time, you know that the role of CMO is already associated with high demands … Read More »

Marketers Tout SEO’s Effectiveness As They Look to Drive Leads, Customer AcquisitionSEO has continued to be an effective tactic when it comes to driving leads and customer acquisitions, with the majority of digital marketers finding the practice more effective than … Read More »

2019 saw the continued rise in influencer marketing’s power and scope in both B2C and B2B industries. This continued the explosion of interest in the practice over the past two years, and with more practitioners than ever going all-in, influencer … Read More »

The snow is falling, fires are crackling, and the scents of pine and cinnamon fill the air. That’s right: It’s the most wonderful time of the year, marketers. It’s a time of celebration and reflection. 2019 was a magical year … Read More »

Content — it encompasses nearly everything we read, view, or listen to online, and as our CEO Lee Odden said years ago, it’s also the primary reason search began in the first place. We’re especially proud of the content marketing … Read More »

There’s no denying that 2019 was a game-changer for social media platforms. Google+ bit the dust in April of this year, Tik Tok became an overnight sensation, Facebook was forced to create more transparency for consumers and just this month, … Read More »

B2B CX Trailblazers Listen to and Act on Customer Feedback91 percent of B2B customer experience (CX) leaders utilize the input of employees to improve CX efforts, and 89 percent gather partner and distributor feedback for boosting CX, two of the … Read More »

We’ve all heard that change is the only constant, and that’s never rung more true than in the digital marketing world. Social media is always changing and evolving, whether it’s social media demographics, the latest trends and memes or new … Read More »

In any conversation about customer experience, the topic of personalization is bound to come up. After all, 91% of customers are more likely to shop with brands who recognize, remember, and provide relevant offers and recommendations.  However, personalization isn’t as … Read More »