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Monthly Archives: November 2019

Digital Marketing News: Twitter Test Tweet Scheduling, Google’s Dynamic Gmail Refresh, Facebook’s Lookalike Changes, & Snapchat Grows

29 Nov

Gmail app adds AMP for Email support for Android and iOSGoogle has added AMP email support for iOS and Android devices using its popular Gmail app, giving brands new dynamic content options. Marketing Land Twitter’s Testing Tweet Scheduling Built Into … Read More »

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Grateful and Glad: What the TopRank Marketing Team is Most Thankful For

28 Nov

For centuries, American families and friends have come together on Thanksgiving Day to feast and give thanks for all of life’s beautiful gifts. But I’ve said it once, and I’ll say it again—Thanksgiving isn’t limited to one day in the … Read More »

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5 Smart B2C Marketing Tactics To Boost Your B2B Brand

27 Nov

B2B marketing is swiftly embracing techniques that were once only for B2C, and we’ve got five smart B2C tactics to add to your B2B plans for 2020 and well beyond. Influencer marketing, engaging interactive content, awards events, chatbots, and podcasting … Read More »

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10 ways to navigate an extra serving of holiday table talk (with social data)

26 Nov

If you liked 10 ways to navigate an extra serving of holiday table talk (with social data) by Katherine Kim Then you’ll love Miami Internet Marketing Consultant

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Social Spotlight: Everlane and the Impact of Zero Impact

26 Nov

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and … Read More »

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Break Free B2B Series: Janine Wegner on Building Brand Thought Leadership With the Help of Influencers

26 Nov

Influencer marketing is in a state of flux. In the past 10 days alone, I’ve seen suggestions that paid influencers are out, and that “influencer marketing — in the traditional sense — is in the midst of an irreversible fail … Read More »

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For a More Effective B2B Content Strategy, T.H.I.N.K.

25 Nov

What would you do with an unlimited content marketing budget? Oh, the eBooks and infographics and blog posts you could make! Video and audio, whitepapers, research papers, guides galore… endless money means endless possibilities. Okay. Deep breath. Snap back to … Read More »

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8 Facebook analytics tools to help you rise in the algorithm

22 Nov

Facebook is full of surprises. If you’re a marketer, you know this all too well. The Facebook algorithm is consistently throwing curveballs at businesses that are trying to figure out how to reach customers while sticking to the platform’s best … Read More »

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Digital Marketing News: Twitter’s New Publisher Dashboard, Why We Follow Influencers, Snapchat’s Unskippable Ads, & TikTok’s Social Commerce

22 Nov

Instagram Removing Likes Could Boost Social Commerce and Retail MeasurementInstagram’s hiding of like counts could lead some businesses to increase their use of so-called shoppable links that focus more on direct social sales journeys, and eMarketer takes a look at … Read More »

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How to edge out your competition with market research

21 Nov

Be honest: when’s the last time you conducted market research? If it’s been a while or hasn’t happened at all, we don’t blame you. So much of modern marketing is about taking action and chasing immediate results. And taking the … Read More »

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