Monthly Archives: October 2019

Admit it. On Halloween night, the fierce competitor within you sprinted from home to home to claim as much sugary bounty as your pillowcase could carry. But the loyalist and purist in you was on the hunt for a specific … Read More »

With more than 2.4 billion users worldwide, Facebook has long been a popular platform for brands both B2B and direct-to-consumer looking to creatively and effectively showcase their products and services. Facebook has released scores of new features over the past … Read More »

Since joining the social team at Sprout, I’ve grown a lot—both as a social media practitioner and as a creative contributor. Learning to maximize my bandwidth is an ongoing journey, but it’s been one of the most important ways I’ve … Read More »

So you want to design a logo for your company or organization. If you have the resources, our first suggestion is to hire or commission a designer. Designing a logo may seem simple, but ask any good designer and they’ll … Read More »

Back in 2017, Dr. Rick Rigsby delivered an impassioned commencement speech at California State University Maritime Academy, sending the internet into a motivational frenzy. The minister, speaker, and former college professor regaled the audience with key learnings from the “wisest … Read More »

Let’s cut to the chase: If brands and marketers can’t build trust internally at their organizations, they’ll never be able to develop it outwardly in an authentic way. Plain and simple. When marketers broadcast trustworthiness as a virtue through content … Read More »

Report: Facebook usage drops a stunning 26% since 2017Facebook usage has dropped 26 percent since 2017, according to newly-released report data, also showing that the social media giant’s monthly usage average fell from 14 hours to 9 among U.S. users. … Read More »

While social media has technically been around for about 40 years, it wasn’t until after Facebook launched a little over a decade ago that companies began paying attention it as a powerful tool for marketing. It used to be that … Read More »

One of our values here at Sprout Social is to champion diversity, equity and inclusion. We believe that beyond the internal work we do for our employees, equity is about how we engage with the world and community around us. … Read More »