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Monthly Archives: September 2019

Q3 Wrap-Up: What’s Changed For B2B Marketers & What’s Ahead in 2020?

30 Sep

We’ve now reached the end of the third quarter of 2019, one filled with many significant B2B marketing changes and several surprising twists and turns that will combine to affect how the industry moves forward as we enter Q4 and … Read More »

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Social Spotlight: Air Jordan or A/R Jordan

27 Sep

Welcome to the Social Spotlight, where each week we’ll dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick … Read More »

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How to craft an effective social media content strategy

27 Sep

The content you post on social media has the power to turn your brand into a household name and turn your followers into fans. This kind of impact only comes from having a solid social media content strategy. It’s not … Read More »

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Digital Marketing News: Google Brings Multiple Thumbnails to Video Results, Facebook’s AR Ads Plan, Twitter Adds Multiple List Feature, & More

27 Sep

B2B Personalization Strategies Pivoting As Buyers Require Confidence, ConsensusA new survey from Gartner reveals that there is plentiful high-quality buying information available to B2B buyers, even to the point where 50 percent view the large amount of trustworthy data at … Read More »

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The guide to winning social media for law firms

26 Sep

For years, social media has been a popular marketing channel for consumer brands. You see companies like Wendy’s, Airbnb and MoonPie dominating the landscape with their exceptional social media marketing strategies. With the immense popularity of these consumer brands, it … Read More »

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B2B Marketing Spotlight: Ty Heath on Optimizing ABM & Social Sales with LinkedIn #mpb2b

26 Sep

Ty Heath is one of those people who’s reputation precedes them. I had heard of Ty as a marketing industry speaker and force for change working at LinkedIn before finally meeting her in person. The IRL Ty experience did not … Read More »

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5 Top B2B Brands Delivering Exemplary Twitter Engagement

25 Sep

With more than 139 million active daily users and available in over 40 languages, Twitter has increasingly grown as a platform for both B2B and direct-to-consumer brands looking to creatively and effectively showcase products and services. Twitter has kept up … Read More »

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9 Instagram post ideas to spice up your account

24 Sep

Managing an Instagram brand account isn’t easy. It’s an ongoing juggle of posting at the perfect time, engaging on the fly and coming up with new ideas to beat the algorithm. You don’t need to break what’s working for you, … Read More »

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Charitable giving on a global scale: Sprout Social Philanthropy Week 2019

24 Sep

It’s hard to say you’re a values-driven company unless you dedicate time and resources to advancing those values outside of your four walls. That’s why Sprout team members gather together each year to raise money for causes and charities we … Read More »

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5 Unexpected Content Marketing Benefits of B2B Podcasting

24 Sep

We all know by now that podcasting is a fantastic content marketing tactic, right?  To review:  Over 81 million people listen to podcasts (Edison Research) 80% finish the majority of every episode on their favorite podcasts (Edison Research) Most people … Read More »

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