Monthly Archives: August 2019

The past 12 months have seen Instagram add a host of new publishing tools to their Stories functionality, introduced just three years ago (but it seems like it’s been with us for ages, right?). In fact, Instagram has rolled out … Read More »

95% of B2B marketers consider demand creation strategy to be successfulSome 95 percent of B2B marketers view their demand generation tactics as successful, and 60 percent see email marketing as the top-performing demand-gen strategy, according to newly-released study data of … Read More »

Understanding user trends and behavior for a platform like Twitter is essential for getting the most out of your marketing efforts. After all, there are roughly 500K tweets sent per minute, so while that may seem like more than enough … Read More »

Today’s B2B customers expect more B2C-like experiences, and here are five brands delivering great customer experiences that go far beyond the tired tradition of boring-to-boring. Research from Gartner has shown that 89 percent of firms compete primarily on customer experience. … Read More »

For freelancers and agencies who provide social media services, having a proposal ready for your client should be an essential part of your workflow. We’ll walk through the important components of a social media proposal, aided by tips from people … Read More »

Joining the social team here at Sprout has given me a crash course in brand authenticity on social media. A lot of marketers talk about the importance of connecting with your audience and being authentic on social, but for us, … Read More »

Have you been to a stadium concert lately? The big ones touring the country tend to pull out all the stops. It’s not just a singer on stage — they are usually supported by a giant jumbotron as backdrop providing … Read More »

Has your brand seen positive returns on Instagram? Is your Instagram following big enough to drive profitable traffic to your landing pages? If you’re hesitating to answer, it might be time to learn how to get followers on Instagram. The … Read More »

Influence is its own form of a modern digital currency. Influence is able to overcome almost any obstacle, and more than ever, it’s the powerful (sometimes-hidden) global fuel that helps drive our multi-trillion dollar online business world. In fact, according … Read More »

We are all products of our environments, and the experiences we carry are invariably influential to the way we approach and think about our jobs.  Recently we shared an interview with Margaret Magnarelli, who spent nearly a decade as a … Read More »