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Monthly Archives: June 2019

Instagram vs Facebook: which is best for your brand’s strategy?

30 Jun

When it comes to social media marketing, Facebook is the big guy on campus. As of June 2019, Facebook has grown to have 2.38 billion users, making it the top social media platform for the total number of active users. … Read More »

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Digital Marketing News: Brand Trust Survey, Top Social Posting Times, YouTube’s Comment Hiding, Amazon’s Ad Share Growth & More

28 Jun

B2C, B2B Purchase Journeys Follow Similar PathsA newly-released Forrester study shows that 52 percent of marketers have seen more similarities in B2B and B2C customer behavior the past two years, as B2B takes on more of the energy of B2C, … Read More »

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15 Twitter bio ideas and examples to attract new followers

27 Jun

When it comes to your social media bios, are you putting a good bit of thought into writing a creative and engaging intro? If you just treated it as an afterthought or rushed to finish, there’s a strong chance it’s … Read More »

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Buyers vs. Buying Committees: Not Knowing the Difference Could Cost You

27 Jun

Working as a marketing or sales professional in B2B presents a unique set of challenges and hurdles. One that probably doesn’t get discussed enough is the nuance of trying to reach and engage buying committees, as opposed to single customers. … Read More »

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15 Reports Charting the Future of Content Marketing

26 Jun

How can you be as prepared and knowledgeable as possible for the complex and challenging future ahead for content marketing? Here are 15 insightful reports loaded with B2B data to help you define and chart your optimal content marketing future, … Read More »

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Your ultimate guide to social media icons

25 Jun

Social media has become so ingrained in our daily lives that most social media icons are instantly recognizable. You don’t need to see the name of the platform to associate the blue “f” icon with Facebook or the retro camera … Read More »

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How to find a social media marketing agency

25 Jun

If you’re struggling with your social presence these days, you aren’t alone. After all, businesses have their hands full when it comes to social media and customer expectations. But perhaps what’s most striking is just how many goals brands are … Read More »

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12 Must-Have Skills for B2B Content Marketers

25 Jun

Scene from a dinner party: “So, Josh, what do you do?” “I’m in marketing.” “Oh, like Mad Men? Ad campaigns and stuff?” “No, it’s content marketing.” “Oh, like the Wendy’s Twitter account?” “…Sure… like that.” I’ve had variations on the … Read More »

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Recognizing our Agency Partner Founding Members

24 Jun

Two years ago, we launched our Agency Partner Program with the help of key agencies, our founding members. As we evolve our agency offering and build on the learnings and collaboration we’ve had with our founding members, we want to take … Read More »

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Sprout Social named to Crain’s Fast 50 list for a third year

24 Jun

Sprout Social is proud to be included on the 2019 Crain’s Fast 50 list, which recognizes the fastest-growing businesses in Chicago who are at least six years old and have achieved at least $15 million in 2018 revenue. This is … Read More »

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Recent Posts

  • 5 Ways to Humanize Your B2B Content Marketing – And Why It Matters
  • The right fit: How to find influencers for your brand’s marketing campaign
  • 5 Standout Traits of the Best B2B Content Marketers
  • B2B Marketing News: Trust in 2021, Top Content Marketing Goals, Twitter Alternative, Cookieless Targeting
  • The greatest hits: Repurposing your best content for social media

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