Monthly Archives: June 2019

When it comes to social media marketing, Facebook is the big guy on campus. As of June 2019, Facebook has grown to have 2.38 billion users, making it the top social media platform for the total number of active users. … Read More »

B2C, B2B Purchase Journeys Follow Similar PathsA newly-released Forrester study shows that 52 percent of marketers have seen more similarities in B2B and B2C customer behavior the past two years, as B2B takes on more of the energy of B2C, … Read More »

When it comes to your social media bios, are you putting a good bit of thought into writing a creative and engaging intro? If you just treated it as an afterthought or rushed to finish, there’s a strong chance it’s … Read More »

Working as a marketing or sales professional in B2B presents a unique set of challenges and hurdles. One that probably doesn’t get discussed enough is the nuance of trying to reach and engage buying committees, as opposed to single customers. … Read More »

How can you be as prepared and knowledgeable as possible for the complex and challenging future ahead for content marketing? Here are 15 insightful reports loaded with B2B data to help you define and chart your optimal content marketing future, … Read More »

Social media has become so ingrained in our daily lives that most social media icons are instantly recognizable. You don’t need to see the name of the platform to associate the blue “f” icon with Facebook or the retro camera … Read More »

If you’re struggling with your social presence these days, you aren’t alone. After all, businesses have their hands full when it comes to social media and customer expectations. But perhaps what’s most striking is just how many goals brands are … Read More »

Scene from a dinner party: “So, Josh, what do you do?” “I’m in marketing.” “Oh, like Mad Men? Ad campaigns and stuff?” “No, it’s content marketing.” “Oh, like the Wendy’s Twitter account?” “…Sure… like that.” I’ve had variations on the … Read More »

Two years ago, we launched our Agency Partner Program with the help of key agencies, our founding members. As we evolve our agency offering and build on the learnings and collaboration we’ve had with our founding members, we want to take … Read More »

Sprout Social is proud to be included on the 2019 Crain’s Fast 50 list, which recognizes the fastest-growing businesses in Chicago who are at least six years old and have achieved at least $15 million in 2018 revenue. This is … Read More »