MIAMI INTERNET MARKETING CONSULTANT
MIAMI INTERNET MARKETING CONSULTANT
Retailers arguably have the most to gain from social media marketing. And despite popular belief, social media isn’t killing retail: it’s simply encouraging the space to evolve. Recent data from the 2019 Sprout Social Index should serve as a wake-up … Read More »
Digital Ads Are Raking In More Cash Than EverA new Interactive Advertising Bureau (IAB) report shows that 2018 was the first year U.S. digital advertising earnings topped the $100 billion mark, hitting $107.5 billion, up from 2017’s $88.3 billion, led … Read More »
The sweet smell of fresh cedar is wafting in the breeze around my homestead this week—along with hint of marketing inspiration. Let me explain … Best-Laid Plans To take advantage of a long holiday weekend and a string of dry-weather … Read More »
Creating great content requires considerable investment, in terms of time, effort, and money. Knowing this, it’s crazy how often I see marketers and brands fail to follow through by promoting their content to the fullest and maximizing its targeted exposure. … Read More »
We’ve said it before and we’ll say it again: Effective B2B influencer marketing is rooted in building lasting relationships. The premise is simple: When brands invest time, effort, care, and money (when it makes sense) to cultivate partnerships rather than … Read More »
Summer is coming. For months we’ve been dreaming about barbecues, sun-filled vacations, long weekends at the lake, and the glorious start of summer office hours. It’s so close. via GIPHY But for B2B marketers, summertime often means distracted or out-of-office … Read More »
YouTube Ads Are Getting LongerThe ads marketers run on YouTube are getting longer, with the number of 30-second ads rising from 19 percent in January 2018 to 24 percent in January 2019, bucking the notion that shorter is always better … Read More »
Social media marketing’s near-universal popularity and the break-neck speed at which it changes sometimes makes it difficult to keep up with — for B2B and B2C marketers alike. However, if we use the latest statistical data, it’s possible to gain … Read More »
Effective B2B influencer marketing is rooted in brands developing and nurturing relationships—relationships with individuals who have the relevant topical expertise, reach, and resonance to align with the goals of the brand. Of course, those relationships are often cultivated in the … Read More »
Social consumers have more purchasing power than ever before. According to recent social media statistics, Instagram and Facebook have become two of the top channels for folks looking to research and buy products online. Consumers have become accustomed to the … Read More »