MIAMI INTERNET MARKETING CONSULTANT
There’s something very unappealing about picking up the phone to call a customer service number. If you feel similarly, you’re not alone—when it comes to customer service, people are turning to other methods like in-app messaging and social media as … Read More »
Confidence amongst B2B marketers in the role of influence, both externally and internally, has grown substantially in the past year. Following that growth is the number of B2B influencer marketing success stories inspiring marketers to investigate collaborative content strategies that … Read More »
The Buzz On B2B: Email Is Tops For Both Acquisition And Retention Half of B2B marketers have seen email click-through rates (CTRs) remain steady during the first quarter of 2021, while 28 percent saw higher CTR than during 2020, according … Read More »
After a year of transformation, businesses are going all-in on social—90% of executives see social becoming the primary communication channel for connecting with customers, according to recent findings in the Harris Poll on behalf of Sprout Social. Business leaders don’t … Read More »
“The new normal.” I believe that’s what we would call the opposite of a compelling lede. Nobody wants to hear that phrase anymore, I know it. While that may be the case, it’s an unavoidable truth that our world does, … Read More »
The TikTok boom is in full effect. Since the platform first became available in the U.S. in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. … Read More »
How is the shift to remote and hybrid work affecting B2B marketers? Which trends will endure in the post-pandemic marketing landscape? The dramatic shift to hybrid and remote work that has been brought about by the pandemic is set to … Read More »
Defining a target audience can be one of the most challenging aspects of marketing. But once you have a clear idea of who your audience is, you’ll run more relevant campaigns with better returns. Here’s a comprehensive guide on how … Read More »
The post 5 Things B2B Content Marketers Need to Know About Working with Influencers appeared first on B2B Marketing Blog – TopRank®. If you liked 5 Things B2B Content Marketers Need to Know About Working with Influencers by Lee Odden … Read More »
B2B Myopia: Brands And Visitors Disagree On What Works On Websites 59 percent of B2B marketing customers say they like reviews and testimonials on websites, compared with just 37 percent of B2B marketers, while 44 percent of marketers viewed compelling … Read More »