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How social media consistency drives business results

2 Feb

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) and their efforts led to audience growth, multiple viral … Read More »

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How to manage multiple social media accounts

1 Feb

When you’re creating your social media strategy, there are some obvious questions you’ll need to answer. Which platforms make the most sense to invest in? What should your post cadence be? How will you structure your social media team? These … Read More »

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How to define and reach your target audience on social media

1 Feb

Defining a target audience can be one of the most challenging aspects of social media marketing. But once you have a clear idea of who your audience is, you’ll run more relevant campaigns with better returns. Here’s a comprehensive guide … Read More »

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8 guidelines to make social media posts more accessible

1 Feb

Social media has the power to bring people together—but when you don’t use social media accessibility best practices, it also has the power to exclude. For the most part, scrolling through social is a no-brainer. We can log on while … Read More »

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The Myth of Recession-Proof B2B Marketing & 3 Things To Do Instead

1 Feb

Is recession-proof marketing genuinely possible in the uncertain headwinds of 2023, and — if not — what can B2B marketers do instead to best weather the storm? Recession-proof B2B marketing may sound reassuring, however blindly buying into it could at … Read More »

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13 Ways to increase your Instagram engagement rate

31 Jan

Are your Instagram posts getting enough Likes and comments? When you’re marketing on Instagram, driving authentic organic engagement should be a top priority. Sure, you may be creating awesome content. But if no one is Liking or commenting on it, … Read More »

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How to make your brand customer-centric [+ Examples]

30 Jan

Secretly, every customer wants their experience with a brand to be like the set of Cheers—where everybody knows your name. But how do you build a relationship, especially when you’re managing multiple channels? On Cheers, or at any neighborhood haunt, … Read More »

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What Recent Data Shows About The Rising Importance of Human Touch-Points in B2B Marketing

30 Jan

Are the human touch-points we use everyday as B2B marketers taking on greater importance in the face of record levels of digital content touched only by artificial intelligence (AI)? Facing increasing automation from ChatGPT and other AI-infused tools, B2B marketers … Read More »

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Elevate B2B Marketing News: LinkedIn Tops 900M Members, Microsoft’s Growing OpenAI Investment, & New Global Digital Trends Report

27 Jan

LinkedIn Now Up to 900 Million Members, Continues to See ‘Record Levels’ of Engagement Microsoft’s latest quarterly performance report has revealed that its LinkedIn (client) professional social network has topped the 900 million member mark and seen record levels of … Read More »

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Referral marketing: What it is and how to use it successfully

26 Jan

Think about your favorite store or business. How did you find it? Through Google search? While walking by? Or maybe through word-of-mouth from a friend, family member or trusted influencer. Chances are at least one person you know shares your … Read More »

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Recent Posts

  • How social media consistency drives business results
  • How to manage multiple social media accounts
  • How to define and reach your target audience on social media
  • 8 guidelines to make social media posts more accessible
  • The Myth of Recession-Proof B2B Marketing & 3 Things To Do Instead

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