MIAMI INTERNET MARKETING CONSULTANT
2021 Edelman Trust Barometer: Plague of mistrust follows COVID-19 After a year of unprecedented disaster and turbulence – the Covid-19 pandemic and economic crisis, the global outcry over systemic racism and political instability – the 2021 Edelman Trust Barometer reveals … Read More »
In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. Throw in the fact that many social media algorithms prioritize relevance over chronological order and social … Read More »
The importance of your marketing messaging can’t be overstated. Because what you say (and how to say it) to your customers ultimately defines your brand. That said, businesses need to make sure that their messaging is flexible enough to evolve. … Read More »
Knowing your audience is a lesson from effective marketing 101. Businesses can better market and sell their product or service when they have a clear understanding of customers’ pain points, business needs, goals, constraints and concerns. Achieving that understanding can … Read More »
How can the intense brightness that often follows humankind’s darkest moments help us achieve greater team unity and newfound marketing energy, gratitude and strength? As the pandemic marches on into its second year, B2B marketers looking to rise above despair … Read More »
Marketing messaging matters. This is especially true in an era where standing out from the digital crowd is such a struggle. Think about how the average person is bombarded with hundreds of emails and thousands of social media posts per … Read More »
Each year I’ve taken inventory of the major trends emerging within our B2B marketing agency practice and with the crazy year that was 2020, the new year requires even greater focus on what’s ahead. Some of the marketing predictions and … Read More »
The Top Barriers to Creating Great B2B Content [Study] Workload, resources, interference and changing priorities rank as the leading obstacles faced by B2B content marketers, according to recently-released survey data of interest to digital marketers. MarketingProfs Google My Business launches … Read More »
Just what is a B2B influencer, and what do they actually look like? In our third season of Break Free B2B Marketing video interviews we’re having in-depth conversations with an impressive array of top B2B influencers, exploring the important issues … Read More »
I’m excited to share that Sprout Social has been recognized as one of Glassdoor’s Best Places to Work in 2021 for the fourth year. Given everything that transpired in 2020, we are extremely proud to be recognized and grateful to … Read More »