MIAMI INTERNET MARKETING CONSULTANT
Creating equity is about how we engage with the world and the community around us. In that spirit, Sprout Social kickstarted an initiative that goes beyond our internal diversity, equity and inclusion (DEI) education, and ensures we’re using our privilege … Read More »
According to the latest numbers, more people in the US have listened to a podcast than have not — and a full quarter of the population listens weekly. It seems like they’re everywhere… Baby Driver (2017) x Serial pic.twitter.com/RDXoeCyF9W — … Read More »
These days, everyone is a publisher. Brands, consumers, businesses and agencies alike are creating digital content at a speed that far outpaces our ability to consume these messages. Some publishers attempt to solve this problem strictly with creativity. While creativity … Read More »
What does the state of B2B influencer marketing look like now and in the future? How can B2B brands start a successful influencer program? Why is it more important than ever to approach B2B influencer marketing with an always-on influencer … Read More »
Most B2B Demand Gen Pros Use Sophisticated Attribution Models Some 43 percent of B2B demand generation buyers say that they use advanced attribution models with multiple touchpoints, while 21 percent don’t have a campaign attribution model at all, according to … Read More »
Managing reviews can be a challenge for businesses with a single location, so when you have multiple locations or a franchise model, the effort is multiplied. Responding to reviews is an important task in maintaining your brand’s reputation. Fortunately, with … Read More »
If you had told me at the beginning of 2020 that it would be the year that reinvigorated the American pastime of going to the drive-in, I wouldn’t have believed you. But 10 months and a pandemic into the year, … Read More »
The events of 2020 disrupted the status quo for many industries, but few have been hit as hard as those that rely on face-to-face interactions and in-person experiences. Museum visits are mostly on-hold, live entertainment (e.g. concerts) are a no-go … Read More »
Deciding to study computer science was one of the bravest and hardest things I have done. My family wanted me to study something that—as they saw it back then—would guarantee a better future for me. Coupled with the fact that … Read More »
What will successful B2B marketing look like in a post-pandemic world, and what can we as marketers do today to be as ready as possible? Here are 28 quotes from some of the best in the B2B marketing business, taken … Read More »