MIAMI INTERNET MARKETING CONSULTANT
Recently we published the 2020 State of B2B Influencer Marketing report after surveying hundreds of B2B marketers about their experiences, best practices, tools, budgets and plans for the future. In an environment where B2B marketing is decidedly digital and marketers … Read More »
Study: Most Americans Permanently Changing Brands During Pandemic 45 percent of U.S. consumers have switched at least one brand preference during the global heath crisis, and some 62 percent believe that their brand change will become permanent — two of … Read More »
As an owner or employee of a small business, we know your time is limited. Marketing isn’t your only hat and if you’re confused on where to start for Facebook, we’re here to help. Over 90 million small businesses use … Read More »
While nearly everything came to a halt in early 2020, social media never slowed down. In fact, roughly half of consumers report using social more since the coronavirus pandemic began. Sprout’s Agency Partner Program was built to help our agency … Read More »
Empathy is more than a buzzword. It’s not a box to be checked, or an added finishing touch for content. If B2B marketers want to successfully engage human audiences and break free from the deluge of irrelevant messages swirling around … Read More »
When making purchasing decisions, potential customers put a lot of weight on the experiences of others. Many shoppers seek out reviews to find objective and unbiased information on products they’re interested in buying. As a marketer, social proof such as … Read More »
Are you using the latest search engine optimization (SEO) tools to help with your content marketing efforts? Don’t worry, as we’ve got you covered with a look at some of the most helpful SEO tools to help you refine and … Read More »
Wondering if you should sign up for Pinterest? While each platform has its own demographics that can guide your strategy, there are plenty of benefits to having a Pinterest business account. When you create a business account, you gain access … Read More »
Every retailer is thinking about the steps they’ll need to take when it’s time to reopen. And it’s not just operations and logistics teams that need to prepare—your business’ social team also needs to have a plan in place for … Read More »
There has to be a word for the creeping dread B2B marketers have been feeling this year, preferably something German with a ton of umlauts. As we watched events in the spring cancel, postpone, or go virtual, we held out … Read More »