MIAMI INTERNET MARKETING CONSULTANT
In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) and their efforts led to audience growth, multiple viral … Read More »
When you’re creating your social media strategy, there are some obvious questions you’ll need to answer. Which platforms make the most sense to invest in? What should your post cadence be? How will you structure your social media team? These … Read More »
Defining a target audience can be one of the most challenging aspects of social media marketing. But once you have a clear idea of who your audience is, you’ll run more relevant campaigns with better returns. Here’s a comprehensive guide … Read More »
Social media has the power to bring people together—but when you don’t use social media accessibility best practices, it also has the power to exclude. For the most part, scrolling through social is a no-brainer. We can log on while … Read More »
Is recession-proof marketing genuinely possible in the uncertain headwinds of 2023, and — if not — what can B2B marketers do instead to best weather the storm? Recession-proof B2B marketing may sound reassuring, however blindly buying into it could at … Read More »
Are your Instagram posts getting enough Likes and comments? When you’re marketing on Instagram, driving authentic organic engagement should be a top priority. Sure, you may be creating awesome content. But if no one is Liking or commenting on it, … Read More »
Secretly, every customer wants their experience with a brand to be like the set of Cheers—where everybody knows your name. But how do you build a relationship, especially when you’re managing multiple channels? On Cheers, or at any neighborhood haunt, … Read More »
Are the human touch-points we use everyday as B2B marketers taking on greater importance in the face of record levels of digital content touched only by artificial intelligence (AI)? Facing increasing automation from ChatGPT and other AI-infused tools, B2B marketers … Read More »
LinkedIn Now Up to 900 Million Members, Continues to See ‘Record Levels’ of Engagement Microsoft’s latest quarterly performance report has revealed that its LinkedIn (client) professional social network has topped the 900 million member mark and seen record levels of … Read More »
Think about your favorite store or business. How did you find it? Through Google search? While walking by? Or maybe through word-of-mouth from a friend, family member or trusted influencer. Chances are at least one person you know shares your … Read More »