MIAMI INTERNET MARKETING CONSULTANT
IAB Projects 8% Growth In 2022 Digital Ad Spend, Warns About ‘Bad’ Ad Experiences U.S. digital advertising spending is expected to see 8 percent growth during 2022 to reach $165.4 billion, and topping the $200 billion mark by 2025 — … Read More »
We’ve all participated in earned media. If you’ve ever posted about the shoes you just bought or retweeted a brand’s hilarious meme, that was earned media for the brand. Of course, you don’t just randomly post about brands. Something has … Read More »
B2B marketers, ready for some TRUTH BOMBS? Here we go: We need to make our content more human and more empathetic. B2B content doesn’t have to be boring; in fact, it can’t be boring and be effective. B2B buyers are … Read More »
If you’re looking to ramp up your video marketing strategy, it’s important to know how to measure its performance. And that all starts with knowing the right video metrics to track. Some metrics don’t actually affect your bottom line, and … Read More »
For the past few years, we have seen an explosion in the use of the term “content creator.” While it seems like an identity or profession birthed out of Millennial and Gen Z culture, content creators have been around forever. … Read More »
What are some of the top autumn B2B search marketing conferences that will take place in virtual, in-person, and hybrid fashion? As we close in on 2022, more physical marketing events are taking place than were available last year, while … Read More »
New Research: 86% Of B2B Software Buyers Rely On Third-Party Reviews When Making A Purchase Decision 55 percent of B2B buyers have said that their technology spending will rise during 2022, while some 86 percent of buyers look to online … Read More »
When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. “When we first started, we were all stuffed in my one bedroom apartment,” says Waldman. “We were … Read More »
Pop quiz: are you using business intelligence tools to make decisions? It’s no secret that companies today are pushing to become more “data-driven.” But understanding the moving pieces of your business’ data is daunting. Revenue. Lead sources. Marketing performance. The … Read More »
For years, consumers have had the option of buying in stores, online, via mobile apps or (in some rare cases) mail-order catalog. Meanwhile at my house, we’re excitedly looking forward to the Zingerman’s Mail Order summer sale and our annual … Read More »