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B2B Marketing News: B2B Data Onboarding Insight, Google’s New Ad Formats, Marketing Campaign Performance Study, & LinkedIn’s Employer Branding Guide

20 May

Google Shares Sneak Peek At New Advertising Features Google has offered a look inside several of its new forthcoming Google Ads features, including responsive display and mobile ads that animate static imagery and better white space formatting, highlighted in a … Read More »

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Facebook pixel: a complete guide for digital marketers

19 May

Facebook has nearly 3 billion active users, 70% of whom say they visit the platform daily. Globally, it’s the top active social platform. Its continued popularity makes Facebook attractive to marketers and advertisers. In fact, 93% of marketers surveyed use … Read More »

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8 social selling metrics to measure success

18 May

Social media is quickly emerging as the go-to channel for salespeople seeking new prospects. According to LinkedIn, 78% of social sellers outsell their peers who don’t use social media. At its most basic level, social selling comes down to leveraging … Read More »

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Sprout on Sprout: Behind the scenes with our 3-person social media team

18 May

Many people wonder how our social media team operates here at Sprout. And the truth is, like most social media marketers, we have limited time and bandwidth. To turn our challenges into opportunities, we’ve created processes and found tools to … Read More »

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5 Timely Ways B2B Brands Can Conquer Metaverse Marketing

18 May

The metaverse — a term coined in a 1992 novel — isn’t done cooking yet, but with a world that needs to eat right now and chefs that need to cook, what do B2B brands need to know to get … Read More »

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How a link in bio Instagram tool can grow your brand

16 May

As a marketer, you’ve probably heard, read or typed “click link in bio” at least once. It’s become synonymous with Instagram—and also very memeable. But your bio link is also a secret superpower. And by using a link in bio … Read More »

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How to use Google’s Business Messages to engage with your customers

16 May

Online customers don’t have the luxury of walking up to a salesperson and asking an important question—but they still expect a fast response when they’re seeking information. Google Business Messages can help businesses meet that expectation. Google’s Business Messages is … Read More »

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Mental Health in Marketing: Top Wellness Tips for B2B Marketers

16 May

May is Mental Health Awareness Month. At TopRank Marketing, we care about mental health. We care about it because we care about people: their words, their stories, their experiences. Those things matter, and in order to protect them, we have … Read More »

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B2B Marketing News: Always-On Surges In B2B, Employee Influencers Build Trust, LinkedIn’s New Captions, & Video Distribution Study

13 May

B2B Marketing and Sales Leaders Focus on Pipeline Growth 48.8 percent of B2B sales and marketing professionals have said that an expanded pipeline was their top priority in 2022, followed by building and staffing teams at 22.4 percent, and expanding … Read More »

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TikTok analytics: a guide for marketers

12 May

While TikTok seems to be a platform primarily for social interaction and short-form video content, it offers plenty of value for brands and businesses. With TikTok analytics, you can see how many of the 1 billion TikTok users are engaging … Read More »

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Recent Posts

  • B2B Marketing News: B2B Data Onboarding Insight, Google’s New Ad Formats, Marketing Campaign Performance Study, & LinkedIn’s Employer Branding Guide
  • Facebook pixel: a complete guide for digital marketers
  • 8 social selling metrics to measure success
  • Sprout on Sprout: Behind the scenes with our 3-person social media team
  • 5 Timely Ways B2B Brands Can Conquer Metaverse Marketing

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